Founding Go-To-Market (GTM)

Palo Alto, CAOnsiteFull TimeManager / HeadPosted 2 months ago

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Required skills

Go-To-Market
Sales
Account Management
Customer Acquisition
Client Relationships
Sales Cycle
Prospecting
Closing
Tailored Solutions
Performance Metrics

Nice to have

Creative AI
Sales Processes
Playbooks
Early-stage Startups
Product Teams
Marketing Teams

Role summary

Pika is seeking a Founding Go-To-Market expert to build its sales and account management capabilities. This foundational role will drive customer acquisition, cultivate client relationships, and establish go-to-market strategies for growth. Responsibilities include owning the full sales cycle, developing GTM strategies, serving as the primary client contact, and collaborating with internal teams. The ideal candidate is a self-starter with proven experience in sales or business development, excellent communication, and problem-solving skills, comfortable leading GTM efforts from scratch in a fast-paced startup environment. Experience in the creative AI space and building sales processes for early-stage startups is a plus.

About the Role

We're seeking a Founding Go-To-Market (GTM) expert who will play a foundational role in building our sales and account management capabilities at Pika. As the first member of our GTM team, you will take ownership of driving customer acquisition, building strong client relationships, and establishing the go-to-market strategies that power our continued growth. You’ll be responsible for leading sales efforts, managing key accounts, and setting the standard for how we engage with customers and execute commercial initiatives.

What You’ll Do

Own the full sales cycle from prospecting to closing and account management
Build and nurture relationships with new and existing clients
Develop and execute go-to-market strategies to drive adoption and revenue
Serve as the primary point of contact for clients, understanding their needs and delivering tailored solutions
Collaborate with product, marketing, and leadership teams to align on customer needs and opportunities
Provide feedback to internal teams to inform product development and strategy
Set and track performance metrics to measure and report on sales impact

What We’re Looking For

Minimum 4 years of proven experience in account management, sales, or business development
Self-starter attitude and ability to thrive in a fast-paced, startup environment
Excellent communication and relationship-building skills
Strong problem-solving abilities and customer-oriented mindset
Comfortable taking ownership and leading go-to-market efforts from the ground up

Nice to Have

Experience in the technology or creative AI space
Familiarity with building sales processes and playbooks at early-stage startups
Background working closely with product and marketing teams

What We Offer

Competitive compensation package
Equity in a high-growth creative AI startup
Comprehensive health benefits, monthly stipends, and company retreats
Collaborative office culture in Palo Alto, CA (remote ok within US)

About Pika

At Pika, our mission is to make video creation radically seamless, deeply intuitive, and universally accessible. We're driven by the latest advances in AI and a passion for empowering creators. Join us in Palo Alto, CA to help shape the future of creative technology as the cornerstone of our go-to-market team.

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