Head of Marketing- US
Required skills
- B2B SaaS marketing
- growth
- marketing function
- demand generation
- outbound program
- pipeline
- revenue
- meetings
- conversion rates
- sequencing
Nice to have
- paid acquisition
- search
- paid social
- retargeting
- ABM advertising
- events
Role summary
We are seeking a Head of Marketing to build and manage our pipeline generation engine. This player-coach role requires hands-on experience in scaling outbound marketing, turning it into a repeatable growth channel. You will define the marketing strategy, assemble a team, and collaborate closely with Sales to achieve qualified pipeline targets based on our Ideal Customer Profile (ICP). Responsibilities include end-to-end management of outbound programs, creating target account lists, setting pipeline goals, developing messaging and assets, conducting A/B tests, managing the marketing budget, and reporting on key metrics like pipeline, CAC, and ROI. Experience with CRM and sequencing tools is essential. Preferred qualifications include paid acquisition, events, communities, partnerships, and experience with product-led or sales-assisted motions.
The Role
We're looking for a Head of Marketing to build and own our pipeline engine. This is a hands-on, player-coach role for someone who has personally run outbound at scale and knows how to turn it into a repeatable, measurable growth channel. You'll set the marketing strategy, build the team, and work shoulder to shoulder with Sales to generate a qualified pipeline based on our ICP.
What you'll do
- Run the outbound program end to end: ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail
- Create a comprehensive list of target accounts, lead-handoff criteria, and pipeline targets with Sales leadership; review conversion data with Sales [weekly]
- Write and standardise positioning and outbound messaging, and produce supporting assets: case studies, one-pagers, landing pages, sales enablement
- Test segments, subject lines, offers, and channels, and document results
- Own the marketing budget and report pipeline, CAC, and ROI to leadership and the board [monthly]
- Run channels beyond outbound, for example hosted events for target accounts, active presence in industry forums and communities, podcasts and partner co-marketing; track each on pipeline created and cost per opportunity
- What we're looking for
- Required — 8+ years in B2B SaaS marketing or growth, including 3+ years leading a marketing or demand generation function at an early- or growth-stage company
- Experience building and running an outbound program that sourced pipeline and revenue, and can share the results (meetings, pipeline $, conversion rates)
- Hands-on with sequencing, data, and CRM tools (e.g. Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce or related tools)
- Has written and A/B tested outbound copy
- Has owned a pipeline or revenue target jointly with Sales
- Reports on funnel metrics, conversion rates, attribution, and forecasts
- Own the marketing budget and report on pipeline, CAC, and ROI to the leadership team and board
Nice to have
- Paid acquisition experience (search, paid social, retargeting, ABM advertising)
- Experience running events, communities, or partnerships that sourced pipeline
- Experience launching marketing in a new market, segment, or region
- Experience with product-led or sales-assisted motions
- Outcomes
- By 90 days
- $1.5M in qualified pipeline
- By 12 months
- $10M in qualified pipeline
- At least 2–3 additional channels (e.g. events, communities, partnerships, podcasts) contributing measurable inbound pipeline
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