GTM Engineer
Required skills
- GTM stack
- AI
- LLMs
- AI agents
- Salesforce
- HubSpot
- Gong
- Clay
- 6sense
- Conversica
Nice to have
- French
- manufacturing
- industrial technology
Role summary
Poka is seeking its first GTM Engineer to integrate AI into its go-to-market strategy. This hands-on role involves automating and integrating the GTM stack (Salesforce, HubSpot, Gong, etc.) using AI agents and workflows. You will identify opportunities for AI to improve sales and customer success processes, build and deploy solutions, and develop reporting to measure impact. The role requires strong technical skills in AI, LLMs, Salesforce, automation platforms, scripting languages (Python, JavaScript, SQL), and API integration, with a focus on data-driven experimentation and GDPR compliance. You will collaborate closely with marketing, sales, and customer success teams to drive adoption and shape the future of Poka's GTM technology.
At Poka, we're changing how the world's industrial teams work — capturing the knowledge of their best people and putting it in every operator's hands.
Our connected worker platform is purpose-built for manufacturing and the wider industrial world, with industrial AI inside the shift, not on top of it. The result: frontline performance that becomes compounding knowledge and measurable impact — every shift, every site, every region.
We're proud to support global leaders like Nestlé, Bosch, Mars, and Danone across 3,000+ sites in 70+ countries. And as a fast-growing part of the IFS family, you'll join a team whose daily work directly shapes the platform behind how modern manufacturing gets done.
We’ve built a GTM stack most companies our size would envy. Now we need the GTM engineer who’ll make it sing. You’ll be our first, and the one who sets what good looks like.
Role overview
As our GTM Engineer, you'll make AI central to how Poka goes to market. Sitting at the intersection of Marketing, Sales, Pre-Sales and Customer Success, you'll find where AI can remove manual work, connect our tools and help our people sell to and serve customers better.
You'll own the full loop: spotting the opportunity, testing it fast, building what works and embedding it into how our teams operate every day. That means automating and integrating our GTM stack — Salesforce, HubSpot, Gong (including Gong Engage), Clay, 6sense, Conversica, Claude Enterprise and more — and building AI agents and workflows our teams actually use, not just admire. You'll also build the reporting that shows where our processes leak time and pipeline, so every iteration is grounded in data.
This is a hands-on builder role with high visibility across our marketing and commercial leadership — and a real chance to get full value from the tools we already have while shaping what we add next.
What you'll be doing
What you bring
We know great builders come from varied paths. If you don't tick every box but you've shipped AI that people use, we'd love to hear from you.
Why Poka
AI is reshaping how B2B companies go to market, and we want Poka to lead, not follow. You'll have the backing to build, a modern GTM stack to work with, and leaders who want AI embedded in how we work. You'll get the reach of IFS behind you and the pace and ownership of a growth-stage company, with a real chance to define this function from day one.
What we offer:
*Certain benefits are exclusively accessible to employees in Canada.
Want to learn more about our culture? Click HERE.
Please note: An understanding of English is essential at Poka, as it is the language used during company-wide meetings and many internal communications, ensuring effective collaboration and decision-making. In addition, as Poka operates in an international environment, English is the primary language for communicating with our clients and partners, enabling us to better serve them and represent Poka in a professional manner.
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