Sales Enablement Coordinator
Required skills
- Salesforce
- Pardot
- white papers
- case studies
- testimonials
- social media content
- sales collateral
- email and automation programs
- Salesforce campaigns
- list hygiene
Nice to have
- Healthcare industry
- print industry
- payments industry
Role summary
The Sales Enablement Coordinator supports revenue growth by producing content, campaigns, and reporting for the sales team. Responsibilities include writing and publishing content like white papers and case studies, managing social media, creating sales collateral, building and deploying email campaigns in Pardot, managing Salesforce campaigns and lists, and routing leads and campaign responses promptly. The role also involves delivering weekly reports, compiling marketing updates, conducting prospect research, and building product knowledge. A BA/BS in Marketing, Communications, or Business, proficiency in Salesforce and Pardot, strong business writing skills, and attention to detail are required. Experience in the healthcare, print, or payments industry is a plus.
The Sales Enablement Coordinator supports revenue growth across the Print, EPS, and Public Sector lines of business by producing the content, campaigns, and reporting the sales team needs to find, win, and keep customers. This is a sales-facing role, measured on whether the sales team has what it needs to sell, whether every lead and campaign response is acted on the same day it arrives, and whether work leaving the department is accurate the first time.
Responsibilities will include, but are not limited to:
Content
- Write and publish white papers, case studies, and testimonials.
- Own day-to-day social media content and publishing, including LinkedIn.
- Produce sales collateral and hold to POS brand and style standards.
Campaigns and Quality
- Build, test, and deploy email and automation programs in Pardot.
- Set up and maintain Salesforce campaigns, attribution, and list hygiene.
- Verify every campaign and proof before release. Process orders accurately.
Leads
- Route every lead to the assigned rep the same business day, and log it.
- Notify sales leadership and marketing, and confirm the lead was worked.
- Route every campaign response the same day, including complaints.
Reporting and Support
- Deliver a weekly report on forms, responses, leads, and campaign results.
- Compile and publish the Monthly Marketing Advantage.
- Conduct prospect research and list builds, and support the Public Sector team.
- Build working knowledge of POS products and the markets we serve.
Desired Skills and Experience:
- BA/BS in Marketing, Communications, Business, or a similar degree.
- Working proficiency in Salesforce and Pardot or a similar platform.
- Strong business writing, including white papers and case studies.
- Demonstrated attention to detail and disciplined proofing.
- Organized self-starter, comfortable working directly with a sales team.
- Healthcare, print, or payments industry experience is a plus.
POS offers an excellent opportunity for personal and professional growth. This includes a competitive salary and benefits program, including medical, dental, vision, life, disability, 401(k) contribution, and Paid Holidays.
EOE/Drug Screen required
E-Verify Employer
Similar roles
- IT Enablement CoordinatorPenumbra, Inc. · Alameda, CA · Hybrid
Education & Enablement Coordinator, EnrollmentThyme Care · Remote · Remote
Data Enablement CoordinatorMorgan Street Holdings · Chicago, IL · Hybrid
Senior Account Manager (Third-Party Vendor Enablement Coordinator)PNC · Remote · Remote- PMFR Enablement CoordinatorPeoples Group · Toronto, ON · Hybrid
