Role summary
We are seeking a Senior Director, Media to lead integrated media strategy and planning for B2B and consumer clients, with a focus on financial services. This player-coach role involves defining success in commercial terms, building audience, channel, and investment strategies, and leading a team. You will act as a senior media voice, presenting plans and results to C-level stakeholders, and leveraging AI-powered tools for efficiency. Key responsibilities include translating business objectives into media strategies, developing full-funnel plans, defining measurement frameworks tied to business impact, and mentoring media directors and planners. The ideal candidate has 10+ years of media strategy experience, financial services expertise, strong commercial acumen, and a proven track record of delivering measurable results.
ABOUT THE ROLE
We are looking for a Senior Director, Media to lead integrated media strategy and planning for a portfolio of B2B and consumer clients, with a particular focus on financial services. You'll be the senior media strategist on your accounts: starting from each client's business goals, defining what success looks like in commercial terms, and building the audience, channel, and investment strategy to get there.
This is a player-coach role. You'll set direction and lead the team, and you'll also be hands-on: building plans, running the analysis, and presenting the work yourself. The right person thinks like a business advisor first: someone who can explain to a CMO or head of distribution how media is moving the numbers they care about, who uses AI-powered tools to work faster and smarter, and who builds a team that does the same.
YOUR DAY TO DAY
Client Leadership
Serve as the senior media voice on your accounts, leading status meetings and presenting plans and results as clear business stories for director-, VP-, and C-level stakeholders
Build long-term relationships with senior clients as a trusted advisor on how media drives their business
Understand each client's business model, distribution strategy, competitive landscape, and go-to-market priorities, including the regulatory, compliance, and brand-safety considerations (e.g., FINRA and SEC marketing rules) that shape media for financial services brands Media Strategy & Planning (hands-on)
Translate client business objectives and commercial targets (e.g., asset growth and net flows, advisor engagement, new accounts, qualified pipeline) into clear media strategies, investment frameworks, and budget and channel allocations
Develop integrated, full-funnel media plans across paid, owned, and earned channels that balance long-term brand building with near-term demand
Lead audience strategy, segmentation, and journey development across complex decision-makers, including B2B buying committees, financial advisors and intermediaries, institutional investors, and consumers
Build scenario plans and forecasts that show clients the expected business impact of different investment levels and channel mixes
Use AI-powered tools across the planning workflow to reduce manual work and create more time for strategic thinking Measurement & Business Impact
Define success up front in business terms, and build measurement frameworks that connect media investment to leads, pipeline, revenue, and asset growth
Bring a test-and-learn mindset to every account, applying incrementality testing, lift studies, media mix modeling, and attribution
Turn performance data into investment recommendations and help clients understand the tradeoffs behind each decision Team Leadership
Supervise, mentor, and develop media directors, supervisors, and planners, coaching them to think strategically, connect their work to client business results, and use AI tools effectively
Work alongside the team on day-to-day deliverables, modeling the quality and rigor you expect
Help establish best practices and repeatable, AI-enabled processes for planning, measurement, and reporting Business Growth
Spot opportunities to expand our work with existing clients and partner with Client Leadership to pursue them
Lead the development of proposals and scopes of work, and contribute strategic thinking to new business pitches
Manage media budgets, billing forecasts, vendor relationships, and the profitability of media work WHAT YOU BRING
10+ years of media strategy and planning experience, primarily in an agency environment, with a track record of integrated plans that delivered measurable business results
Financial services experience is required; asset or wealth management experience is strongly preferred. You understand how firms market to financial advisors, intermediaries, institutional investors, and individual investors
Strong commercial acumen: you can read a client's business model, connect marketing investment to revenue and growth targets, and talk about ROI with confidence
A player-coach mindset: you're as comfortable building a plan yourself as you are leading the team that delivers it
Working knowledge of modern measurement approaches, including incrementality testing, media mix modeling, and multi-touch attribution
Cross-channel fluency across paid social, search, programmatic, CTV and online video, audio, and content partnerships
Experience managing multi-million-dollar media budgets and leading and developing teams
Comfort with AI-powered workflows and curiosity about where the technology is headed
Excellent presentation and storytelling skills; you're at your best leading conversations with senior client stakeholders
Bachelor's degree in advertising, marketing, business, or a related field, or equivalent experience Nice to have: experience reaching financial advisors and institutional audiences; experience growing client relationships or supporting new business; familiarity with ABM, intent data (e.g., 6sense, Bombora), and CRM platforms (e.g., Salesforce, Marketo).
Location: Any Prophet U.S. office: San Francisco, New York, Atlanta, Chicago, or Austin (Hybrid working model: 3+ full days in office/at client site)
Salary: $160,000 - 190,000 commensurate with experience
Prophet is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment, promotion, and evaluation decisions are based on qualifications, merit and business need.
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