Senior Platform Strategist

Company description

About Team One: 

Team One is Publicis Groupe’s fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We’re known as the ‘architects of aspiration’ helping luxury brands reach modern affluents and next-gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.

We’re a team of 400+ creators, doers, and difference-makers across six North American offices—Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Together, we’re proud partners to iconic brands, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton, Barclays, The RealReal, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Moėt Hennessy, Citi., and Cathay Pacific Airlines.

We take pride in our industry-shaping creativity, connection, and exceptional culture that have been recognized with honors like Fast Company’s Best Workplaces for Innovators and Ad Age’s Best Places to Work.

Overview

As a Senior Platform Strategist, you will play a key role in the development and execution of digital strategies for our clients, serving as the day-to-day strategic lead on assigned products and workstreams. Working closely with our UX, web development, and creative teams, you will identify opportunities for growth, turn insights into clear recommendations, and keep platform enhancements on-strategy across scrum teams. The ideal candidate is as comfortable with hands-on analysis as with shaping a point of view, connecting high-level strategic principles to the detailed roadmap and backlog work that brings them to life. It is necessary for the candidate to have a strong understanding of digital marketing, web development, and UX/UI principles, and be able to effectively communicate and collaborate with cross-functional teams.

Responsibilities

Platform Strategy: develop effective, unique, and brand-specific approaches to owned digital platforms and products through hands-on strategic work, in partnership with an Associate Director who sets the overall platform vision. Specific responsibilities will include, but are not limited to:

• Partner day-to-day with UX, web development, and creative teams to develop and execute digital strategies that drive growth and enhance user experience for our clients.
• Build optimization and enhancement roadmaps for assigned websites, apps, social and other owned properties, grounded in user needs and behaviors, best practices, and the underlying technology architecture.
• Plan and facilitate working sessions across agency and client disciplines (client marketing and technology, web analysts, UX, media, and creative), supporting the Associate Director on larger sessions.
• Make proactive, ongoing recommendations on backlog prioritization for assigned products, informed by completed work and its impact on the customer/user experience.
• Monitor and analyze the performance of assigned digital platforms and products/tools, turning results into actionable insights and recommendations for improvement.
• Identify user and behavioral insights from diverse data sources, translate them into changes in platform-based experiences, and communicate the opportunity to clients, technology, and creative teams.
• Plan and conduct primary and secondary research (e.g., competitive audits, user interviews) to inform and support strategic recommendations.
• Act as an informal mentor to junior strategists and interns, offering guidance and feedback on their work.

New Business: Contribute to new business pitches in support of the CCX discipline, including research, strategic thinking, and development of pitch presentations and case studies.

Communication: Be the day-to-day strategic lead on assigned workstreams, ensuring that strategy is adhered to throughout creative ideation, development, and production. Identify and proactively resolve issues with agency counterparts, escalating to the Associate Director as appropriate.

 

DAY-TO-DAY

• Lead strategy for assigned projects and workstreams, keeping the Associate Director informed
• Contribute to platform roadmaps and digital product strategies, and recommend backlog priorities for assigned products
• Conduct ongoing research and analysis of client’s digital landscape, target audience, and competitors to identify opportunities for growth and optimization
• Work closely with web development and UX teams, including participating in sprint planning and backlog refinement, to ensure seamless integration of digital strategies across products
• Help define digital channel roles, objectives and KPIs for owned properties and campaigns
• Write clear, insight-led creative and assignment briefs for owned property work
• Develop strategic recommendations for digital platforms, including website, mobile applications, and social channels
• Present to day-to-day client contacts and internal teams, and support the Associate Director in senior presentations
• Champion creative work from a strategic perspective and give constructive feedback that makes it better
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital strategy, web development, and UX/UI design
• Contribute to areas of cross-department thinking
• Assist in the development of proposals and pitch materials for new business opportunities

Qualifications

4-6 years of Digital Strategy, Platform Strategy, UX or related advertising experience

SKILLS

• Experience shaping product/platform roadmaps to guide creative/UX/technical development for mature web properties
• Ability to proactively identify needed product/platform enhancements from independent analysis
• Working knowledge of product/platform backlogs and their maintenance in an Agile development process
• Able to identify and communicate the role of specific enhancements in furthering a strategic goal
• Strong ability to synthesize research learnings to paint the full picture
• Strong ability to develop insights and stories from qualitative and quantitative data
• Fluency with web & social analytics
• Familiarity with personalization and A/B testing processes from a strategy perspective, including segmentation, test design and content strategy
• Excellent written communication and presentation skills
• Ability to simplify complex ideas for team members and clients
• Able to manage multiple projects and workstreams at once and keep workflow on track
• A confident presenter on one’s feet and on paper, able to bring creative team members and clients along
• Curious and confident creative thinker who can develop strong, distinctive points of view
• Capable of effectively and proactively collaborating with a variety of agency and client stakeholders
• Able to incorporate feedback quickly and effectively into presentations
• Plan, facilitate and create reports on client collaboration sessions
• Eager to share knowledge with and support the growth of junior team members
• Possess the demeanor and desire to build strong relationships with creative teams and other discipline leads, including and especially Account, Media, UX and Data Strategy

EDUCATION

Degree from an accredited university or college is strongly preferred.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $81,225.00 - USD $124,432.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/30/2026.