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Creator Economy, SaaS, Digital Media, Social Media Tools

Head of Marketing

San Francisco, CAOnsiteFull TimeManager / HeadPosted 19 days ago

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Required skills

  • B2B SaaS marketing
  • startup
  • hypergrowth
  • demand gen
  • content
  • technical product
  • engineers
  • platform teams
  • CFOs
  • analytical skills

Nice to have

  • cloud infrastructure
  • dev tools
  • observability
  • FinOps
  • PLG
  • self-serve funnels

Role summary

Pump is seeking a Head of Marketing to build and lead their marketing function, focusing on brand, demand generation, content, and product marketing. This role involves owning marketing strategy, building a team, sharpening company positioning for technical and finance buyers, and launching campaigns to drive awareness and pipeline. The ideal candidate has 8+ years in B2B SaaS marketing, including 3+ years of team leadership, with a proven track record of scaling marketing functions in startups. Hands-on experience in demand generation and content is crucial, along with strong analytical skills and familiarity with tools like HubSpot and Google Analytics. Experience in cloud infrastructure, dev tools, observability, FinOps, or PLG is a plus. The position is onsite in San Francisco, 5 days a week.

As Head of Marketing at Pump, you'll build and lead the function that makes Pump the name every engineering and finance team thinks of when cloud bills get too high. You'll own brand, demand generation, content, and product marketing. This is an exciting opportunity to build a marketing team from the ground up at a fast-growing company and help shape our company culture and values.

What You'll Do

  • Own marketing strategy and the pipeline targets marketing is accountable for.
  • Build and lead a team across paid acquisition, SEO/AEO, content, product marketing, and brand.
  • Sharpen Pump's positioning and messaging for technical and finance buyers.
  • Launch campaigns, events, and product launches that drive awareness and qualified pipeline.
  • Partner closely with sales and GTM engineering on attribution, lead flow, and conversion.
  • Report marketing performance to the CEO with clear metrics: CAC, pipeline sourced, and conversion by channel.

    • What We're Looking For

  • 8+ years in B2B SaaS marketing, including 3+ years leading a team.
  • Track record of building a marketing function at a startup that scaled through hypergrowth.
  • Hands-on across demand gen and content; you'll build the plan and execute it.
  • Comfortable marketing a technical product to engineers, platform teams, and CFOs.
  • Strong analytical skills and fluency with tools like HubSpot and Google Analytics.
  • Available to work 5 days a week onsite in our San Francisco office.

    • Bonus Points

  • Experience in cloud infrastructure, dev tools, observability, or FinOps.
  • Experience with PLG or self-serve funnels.

    • Benefits

  • Competitive compensation + equity
  • Comprehensive medical and dental coverage
  • 401(k) plan
  • Generous paid time off, including 13 days of accrued PTO, 9 sick days, all 11 federal holidays, and a company-wide winter break from December 24 through January 1
  • Free lunch at the office
  • Free access to the building gym
  • Annual company-paid retreats
  • Developmental bonuses: support for professional development tied to cloud and related fields
    • Ready to apply?
    You'll be redirected to Pump.co's application page.

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