Sr. Director, Data Monetization
Required skills
- Data Monetization
- Performance Marketing
- Data Licensing
- Business Development
- Partnerships
- Sales
- Deal Negotiation
- Marketplace Dynamics
- TCPA
- Jornaya
Nice to have
- Marketplace
- Insurance Carrier
- Agency
- Affiliate Networks
Role summary
The Sr. Director, Data Monetization will drive revenue growth for the company's data monetization business, which transforms lead and data inventory into an acquisition channel. This role involves building buyer pipelines, negotiating deals with buyers and publishers, and expanding into new verticals. Key responsibilities include identifying new market opportunities, managing pricing and terms, ensuring compliance with data standards, and tracking performance. The ideal candidate has 7+ years of experience in business development, sales, or partnerships within lead generation, performance marketing, or data licensing, with direct experience in insurance, financial services, or home services verticals. Strong quantitative skills and experience negotiating marketplace transactions are essential.
About the Role
PX's data monetization business turns lead and data inventory that has passed the real-time delivery window into a high-volume, lower-cost acquisition channel for our customers. This Sr. Director owns revenue growth for that line: building the buyer pipeline, negotiating supply and demand deals, and expanding the monetization pool into new verticals and account types.
Key Responsibilities
- Own revenue growth for PX's data monetization line: build and close a pipeline of lead buyers and resellers across insurance and adjacent verticals.
- Identify and prioritize new verticals for the monetization pool, sizing demand and building the business case to enter them.
- Negotiate pricing, volume commitments, and exclusivity terms with both buyers and publishers (sellers), balancing margin against fill rate.
- Partner with compliance and data quality teams to ensure records meet Jornaya, TCPA, and duplicate-suppression standards buyers require.
- Work with product and ops to define aging tiers, filtering (industry, geography, age band), and delivery mechanics (API, batch file) that match buyer needs.
- Track pipeline, win/loss, and revenue performance; forecast the monetization line's growth for leadership.
- Represent PX's monetization offering at industry conferences and in partner conversations as needed.
Qualifications & Experience
- 7+ years in business development, sales, or partnerships within lead generation, performance marketing, or data licensing.
- Direct experience buying or selling leads/data in insurance, financial services, or home services verticals.
- Track record building and closing six- or seven-figure deals with lead buyers, resellers, or affiliate networks.
- Working knowledge of lead compliance requirements (TCPA, Jornaya/LeadiD, consent-based marketing).
- Comfortable negotiating both sides of a marketplace transaction: buyer demand and publisher supply.
- Strong quantitative fluency with fill rate, CPA, margin, and cohort-based lead quality metrics.
- Self-directed, comfortable owning a revenue line with high autonomy in a remote role.
Preferred
- Prior experience at a lead exchange or marketplace, or on the buy side at an insurance carrier or agency.
- Existing relationships with lead resellers or affiliate networks in insurance or adjacent verticals.
Why Join Us
- Join a collaborative, international team with strong growth ambitions
- Opportunity to shape and influence culture and employee experience
- Competitive Compensation Package: Recognizing and rewarding your impact.
- Comprehensive Benefits: Health, vision, and dental insurance
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