
Senior Manager - Trade Marketing
Required skills
- Trade Marketing
- Sales Strategy
- Sales Forecasts
- 4P strategy
- PICoS strategy
- Local Success Model
- Trade Spend Management
- ROI Optimization
- Customer Execution
- In-store Performance
Nice to have
- Field Sales
- Field Sales Management
- Ecommerce
- Sales Data Analysis
- Consumer Insights
- Shopper Insights
Role summary
Reckitt is seeking a Senior Manager for Trade Marketing to oversee sales strategy and forecasts, directing program execution to maximize sales volume. This role involves supporting key customers across select categories, managing trade spend for ROI optimization, and translating brand plans into customer and in-store execution. The position requires a Bachelor's degree in a commercial field, 5+ years of sales/marketing experience, strong commercial acumen, P&L and analytical skills, customer management experience, and proficiency with syndicated data like Nielsen/IRI. Experience in the Canadian market, particularly with major retailers like Walmart, Loblaws, and Costco, is essential. The ideal candidate possesses an influential, entrepreneurial, and results-driven mindset, with strong communication, organization, and stakeholder management skills.
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.Team
Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.
About the role
You will oversee sales strategy & sales forecasts, proposing and directing the execution of programs to maximize sales volume potential to achieve Plan. Will include support of several key Customers across select Categories. It is also a proven discipline and has developed senior leaders across the business.
Salary Range: 116,000 - 145,000
Your responsibilities
- Lead 4P (PICoS) strategy and Local Success Model
- Manage trade spend and drive ROI optimization
- Translate brand plans into customer execution and in-store performance
- Support GTM strategy, financial modelling, and forecasting
- Canadian market experience (Walmart, Loblaws, Costco)
- Strong Nielsen/NIQ acumen and entrepreneurial mindset
The experience we're looking for
- Bachelor’s degree in a commercial field + 5 years in Sales/Marketing
- Strong commercial acumen, P&L and analytical skills
- Experience with customer management and syndicated data (Nielsen/IRI)
- Influential, entrepreneurial, and results-driven mindsetStrong communication, organization, and stakeholder management skills
The skills for success
Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.Similar roles
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