Sales Activator
Required skills
- Sales Activator
- Large Format accounts
- competition
- Perfect Store standards
- product range
- territory
- outlets
- retailer ways of working
- in-store presence
- sales effectiveness
Nice to have
- sales
- account management
- DSD
Role summary
Red Bull Distribution Company (RBDC) is seeking a Sales Activator to increase market share in Large Format accounts. This role involves driving in-store presence, maintaining and increasing product range, and executing promotional activities. The Sales Activator will manage a defined territory, ensure effective outlet coverage, and build strong relationships with internal and external stakeholders. Responsibilities include pre-selling promotional activities, reporting non-compliance, and leading market activations. A valid US Driver's License, DOT Medical card, and the ability to lift up to 25 pounds are required. Experience in sales, account management, and DSD is a plus.
LONG TERM SALES DRIVERS
Drive collaborative relationships with internal and external customers and stakeholders
Drive in store presence in line with Perfect Store standards
Increase permanent product disruption points at ambient and cold locations in store above competition
Maintain and Increase product range in all stores
BUSINESS DEVELOPMENT
Coverage of defined territory. Complete all calls allocated to individual territory
Effective coverage of all agreed outlets at optimum frequencies in a cost effective manner
Proficiency in retailer ways of working (terminology) increasing opportunities to expand in-store presence
Retail satisfaction responses should highlight sales effectiveness to include category education, current state of business for account, quality of sales call
SHORT TERM SALES DRIVERS
Drive execution of agreed and over and above national and local promotion opportunities
Report non-compliance in a timely manner
Pre-sell to accounts all promotional activity. 30-60-90 day outlook on activity.
Responsible to drive effective communication amongst RBDC distribution team. Ensuring best in class account service
Lead all market activations to in-store activations for all accounts
Valid US Driver’s License and obtainment of DOT Medical card
Must be at least 21 years of age
Experience in sales, account management and DSD a plus
Ability to lift and transport up to 25 pounds of inventory and/or advertising displays
English; additional languages an advantage
Red Bull Distribution Company, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law.
The RBDC’s Sales Activator primary role is to increase winning versus competition in Large Format accounts.
