Sales Activator
Required skills
- Sales Activator
- Large Format accounts
- Perfect Store standards
- retailer ways of working
- promotion opportunities
- market activations
- DOT Medical card
- Valid US Driver’s License
- 21 years of age
Nice to have
- sales
- account management
- DSD
- beverage market
- additional languages
Role summary
The Sales Activator role focuses on increasing market share against competitors in large format accounts. This position involves driving in-store presence, maintaining and expanding product ranges, and executing promotional activities. Key responsibilities include managing a sales territory, ensuring optimal outlet coverage, and building strong relationships with internal and external stakeholders. The role requires proficiency in retailer operations, effective communication, and the ability to manage inventory and operate a motor vehicle. A background in sales, account management, and DSD is preferred, as is knowledge of the beverage market.
LONG TERM SALES DRIVERS
Drive collaborative relationships with internal and external customers and stakeholders
Drive in store presence in line with Perfect Store standards
Increase permanent product disruption points at ambient and cold locations in store above competition
Maintain and Increase product range in all stores
BUSINESS DEVELOPMENT
Coverage of defined territory. Complete all calls allocated to individual territory
Effective coverage of all agreed outlets at optimum frequencies in a cost effective manner
Proficiency in retailer ways of working (terminology) increasing opportunities to expand in-store presence
Retail satisfaction responses should highlight sales effectiveness to include category education, current state of business for account, quality of sales call
SHORT TERM SALES DRIVERS
Drive execution of agreed and over and above national and local promotion opportunities
Report non-compliance in a timely manner
Pre-sell to accounts all promotional activity. 30-60-90 day outlook on activity.
Responsible to drive effective communication amongst RBDC distribution team. Ensuring best in class account service
Lead all market activations to in-store activations for all accounts
PHYSICAL REQUIREMENTS
· Employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
· Employee frequently is required to walk and sit.
· Employee is occasionally required to stand and stoop, kneel, crouch, or crawl.
· Employee must regularly lift and/or move up to 25 pounds of inventory as needed.
· Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
· Exposed to moving mechanical parts and outside weather conditions.
· Noise level in the work environment is usually moderate.
· Moving, lifting, and placement of inventory and advertising displays in furtherance of sales functions.
· Regularly operate a motor vehicle in excess of 10,000 pounds.
· Responsible for overall safety and safe operation of motor vehicle.
Valid US Driver’s License and obtainment of DOT Medical card
Must be at least 21 years of age
Experience in sales, account management and DSD a plus
Ability to lift and transport up to 25 pounds of inventory and/or advertising displays
English; additional languages an advantage
PREFERRED EXPERIENCE AND QUALIFICATIONS
· Proven sales or customer service track record.
· Preferred Prior Sales Experience
· Knowledge of the beverage market preferred
· Additional language skills an advantage
Red Bull Distribution Company, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law.
Red Bull Distribution Company, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law.
The RBDC’s Sales Activator primary role is to increase winning versus competition in Large Format accounts.
