
SDR Lead (New York)
Required skills
- SDR
- BDR
- Sales Development
- Team Lead
- Player-coach
- Enterprise Sales
- Multi-stakeholder deals
- Six-figure ACVs
- Ramping reps
- Technical product
Nice to have
- AI products
- Automation products
- Financial services
- Logistics
- Seed stage company
- Series A company
Role summary
Reindeer is seeking an SDR Lead to build and manage its US sales development function. This role involves hiring, coaching, developing the sales playbook, setting targets, ensuring pipeline quality, and managing CRM and reporting systems. The ideal candidate has 6+ years in B2B SDR/BDR roles, including 2 years of team leadership, with experience in enterprise sales and a technical product. Familiarity with AI for GTM, automation products, and specific domains like financial services or logistics is a plus.
We're building an agentic AI platform that helps enterprises transform complex business workflows into AI-powered operations. We work with leading global companies to identify high-value workflows, deploy AI agents into real business environments, and help organizations move from experimentation to measurable enterprise impact.
We believe AI adoption inside the enterprise isn't just a technology challenge. It requires business context, workflow understanding, change management, trust, ownership, and a clear path to value. That's where this role comes in.
You will build Reindeer's sales development function in the US: the team, the playbook, and the system. You own hiring, coaching, messaging quality, and quota attainment.
The sale is technical and multi-stakeholder. Prospecting into it requires reps who can hold a credible conversation about how enterprise teams run a process today, and about how AI is transforming business operations.
Your Impact
Hiring
Define the profile, source candidates, run the interview loop, and onboard new reps. You will scale the team over the next 12 months and own the quality bar for every hire.
Coaching and development
Weekly call reviews, live call coaching, written feedback on outbound copy, ramp plans, and individual performance plans when someone is off pace.
The playbook
Sequences, talk tracks, objection handling, and account research standards. You will write the first version and revise it against what the data shows.
Targets and pacing
Set quarterly qualified-meeting quotas with monthly sub-targets, track pacing weekly, and flag risk early.
Pipeline quality
Work with AEs on qualification gates, handoff standards, and recovery plays for meetings that stall.
Systems and reporting
Partner with marketing ops on HubSpot routing, lead status definitions, meeting tagging, and dashboards, so the team's numbers hold up under scrutiny.
What It Takes
6+ years in B2B SDR or BDR roles, including 2 years leading a team, whether as a manager, team lead, or player-coach.
Enterprise experience specifically: multi-stakeholder deals, sales cycles of six months or longer, and six-figure ACVs.
A track record of hiring and ramping reps, with examples of people you developed and what changed in their performance.
Comfort with a technical product. You can learn how an AI agent handles an accounts payable exception (for example) and explain it to a finance leader without opening a demo.
Fluency with CRM and sequencing tooling, and experience with AI tools for GTM and pipeline generation.
Nice to Have
Experience selling AI or automation products, domain exposure to financial services or logistics, and work at a seed or Series A company where the playbook did not exist yet.
Similar roles
Enterprise AI Transformation Strategist - Financial ServicesReindeer · New York, NY · Hybrid
Strategic Account ManagerReindeer · New York, NY · Hybrid- Account Executive, KAST BusinessKAST · New York, NY · Onsite
Senior Security EngineerRain · New York, NY · Onsite
Senior Manager of FP&AFluidstack · New York, NY · Onsite- Senior Product Manager, Product InfrastructureValon · New York, NY · Hybrid
