Assistant Canvassing Director
Required skills
- field marketing
- team development
- data-driven performance management
- CRM systems
- reporting tools
- operational technology
- KPIs
- forecasting
Nice to have
- home improvement
- home services
- sales methodology
- brand messaging
Role summary
Renewal by Andersen is seeking an Assistant Canvassing Director to lead field marketing operations and drive lead generation. This role involves developing and managing a team of marketing professionals, executing field marketing strategies, and analyzing performance data. The ideal candidate will have proven experience in field marketing or sales management, strong leadership and analytical skills, and proficiency with CRM systems. This is a full-time, onsite position with a base salary of $100,000 and potential total earnings of $140,000-$170,000+.
Renewal by Andersen is the custom division of Andersen Windows. Founded in 1903, Andersen Windows has been the world’s largest and most recognized brand for exclusive window and door systems. Renewal by Andersen was founded with the objective of creating a different and better window and door replacement experience for homeowners.
Position Overview
Renewal by Andersen is seeking a results-driven Assistant Canvassing Director to lead field marketing operations, develop high-performing leaders, and drive territory-wide lead generation. This hands-on leadership role combines strategic planning, team development, and data-driven performance management to support business growth and maximize results.
The ideal candidate is an experienced leader who thrives in a fast-paced environment, knows how to motivate teams, and can turn business objectives into measurable results.
Key Responsibilities
Leadership & Team Development
Lead, mentor, and develop a team of Proximity Marketing Managers, Team Leads, and Direct Marketing Associates.
Oversee hiring, onboarding, training, coaching, and performance management to build a high-performing team.
Establish clear goals and expectations while fostering a culture of accountability, collaboration, and continuous improvement.
Develop leadership talent and provide ongoing feedback to strengthen individual and team performance.
Strategy, Performance & Analytics
Develop and execute field marketing strategies that align with company objectives and drive lead generation.
Establish and monitor daily, weekly, and monthly goals, using KPIs and performance data to identify trends and improve results.
Leverage CRM systems and reporting tools to forecast performance, address gaps, and guide business decisions.
Provide regular performance updates and recommendations to the Director regarding results, challenges, and growth opportunities.
Field Operations & Compliance
Maintain an active field presence to coach teams, reinforce best practices, and support lead generation efforts.
Oversee daily field operations, ensuring consistent execution of company processes, quality standards, and performance expectations.
Ensure canvassing and promotional activities comply with applicable local laws and regulations.
Oversee company vehicle usage and field resources in accordance with company policies.
Adapt strategies and field execution to changing market conditions and business needs.
Cross-Functional Collaboration
Partner with Sales, Talent Acquisition, IT, ISC, and other departments to align staffing, operations, and business priorities.
Identify opportunities to improve market coverage, operational efficiency, and overall team productivity.
Reinforce training standards for product knowledge, sales methodology, brand messaging, safety, and professional homeowner engagement.
Requirements & Qualifications
Proven experience in field marketing, sales management, canvassing, or a related leadership role; home improvement or home services experience is a plus.
Demonstrated ability to lead and develop managers, team leads, and frontline employees.
Strong business acumen with the ability to translate goals into measurable results.
Experience analyzing KPIs, forecasting performance, and implementing improvement strategies.
Excellent communication, coaching, organizational, and problem-solving skills.
Proficiency with CRM systems, reporting tools, and operational technology.
Valid driver's license and ability to operate company vehicles as needed.
Availability to work full-time in the office five days per week, with regular field involvement.
Compensation & Benefits
Base Salary: $100,000
Total Earning Potential: $140,000–$170,000+ (base salary, bonus, and commission)
Our benefits include:
Medical, dental, vision, and life insurance
401(k) with company match
Paid time off and paid holidays
Student loan repayment program
Employee perks and discount program
Additional benefits and growth opportunities
