Growth Marketing Manager

New York, NYOnsiteFull TimeManager / Head$120,000–$180,000 /yrPosted 3 days agoVisa sponsorship available

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Required skills

  • inbound incorporation
  • growth
  • performance marketing
  • B2B fintech
  • startup
  • paid acquisition
  • search
  • social
  • retargeting
  • founders

Nice to have

  • founder and startup ecosystem

Role summary

Rho is seeking a Growth Marketing Manager to drive inbound incorporation volume for its modern banking platform. This role focuses on identifying and executing growth strategies, primarily through paid acquisition, content/SEO, partnerships, and outbound plays. You will own your channels end-to-end, working closely with Sales, Partnerships, and Product teams to convert founders into customers. Success will be measured by incorporation starts and completions, and subsequent account funding. The ideal candidate has 3-6 years of experience in growth or performance marketing, ideally in B2B fintech or a startup-focused company, with hands-on experience in at least two key acquisition channels. Proficiency in SQL or BI tools for data analysis and reporting is required. This is a remote, full-time position with a salary range of $120,000 - $180,000.

About Us

Rho is the modern banking platform built for the AI era. Startups and growth-stage companies can open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support.

About the Role

Rho Incorporation lets founders form their company and open their business account in one flow. You’ll own getting more founders into that flow. Your sole goal is to grow inbound incorporation volume within your first six months - and you choose the channels that get there.You’ll run the channels you own end to end, and you’ll work closely with Sales, Partnerships, and Product to open new sources of demand. You’ll be judged on incorporations started and completed each month, and on how many of those founders go on to fund their Rho accounts.Key Responsibilities:

  • Own the plan for inbound incorporation growth, and decide which channels get your time and budget

  • Run paid acquisition (search, social, retargeting) aimed at founders who are forming a company

  • Build content and SEO/AEO assets so founders searching for incorporation help find Rho

  • Source and run partnerships with accelerators, communities, law firms, and founder-focused platforms

  • Design outbound and lifecycle plays with Sales to turn high-intent founders into incorporations

  • Work with Product to improve conversion from landing page to completed incorporation

  • Track channel performance weekly, scale what works, and cut what doesn’t

Requirements:

  • 3 to 6 years in growth or performance marketing, ideally at a B2B fintech or a startup-focused company

  • Hands-on experience with at least two of: paid acquisition, SEO/content, partnerships, outbound

  • Comfortable owning a number and reporting against it from the data, using SQL or BI tools

  • Fast and scrappy: you ship tests weekly and don’t wait for a perfect brief

  • Knowledge of the founder and startup ecosystem is a strong plus

Our people are our most valuable asset. The budgeted salary for this role is $120,000 - $180,000. Salary may vary depending on relevant experience, skills, and business needs. In addition to base pay, Rho offers equity, healthcare benefits and paid time off.

Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.

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