Retail, Automotive, Powersports

Internet Sales Manager (ISM) - RideNow Dallas

Dallas, TXOnsiteFull TimeManager / HeadPosted 1 month ago

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Required skills

Internet leads
phone calls
chats
text communications
CRM process
speed-to-lead
appointment discipline
digital-to-showroom conversion
KPI management
deal handoff

Nice to have

high-volume dealership
Powersports OEM
remote sales teams
hybrid sales teams
phone training
digital retailing platforms

Role summary

The Internet Sales Manager (ISM) leads all digital and inbound sales activities, including leads from websites, OEM, third-party sources, chat, text, and phone. This role is responsible for the CRM process, speed-to-lead, appointment setting, and converting digital leads to showroom visits. The ISM is a hands-on leader focused on driving performance through structure, coaching, KPI management, and collaboration with Sales Management and F&I teams. Requires 3-5 years of experience in internet sales, BDC, or digital sales leadership, preferably in powersports, automotive, or high-volume retail environments. Strong understanding of CRM systems, lead management, and phone sales is essential.

Department: Sales / Digital Retail
Location: Dallas, Texas (High-Volume Powersports Store)
Reports To: General Sales Manager / General Manager

Position Summary

Internet Sales Management Experience is Required.

The Internet Sales Manager (ISM) is responsible for leading all digital and inbound sales activity, including internet leads, phone calls, chats, and text communications. This role owns the CRM process, speed-to-lead, appointment discipline, and digital-to-showroom conversion, ensuring consistent execution and accountability across the internet sales team.

The ISM is a hands-on leader who drives performance through structure, coaching, KPI management, and close partnership with Sales Management and F&I.

Key Responsibilities

Own and manage all inbound digital leads (website, OEM, third-party, chat, text, phone)
Enforce speed-to-lead, follow-up cadence, and contact strategy
Lead daily internet sales operations and lead distribution
Manage and coach Internet Sales Consultants / BDC reps
Ensure all leads are properly worked, documented, and dispositioned in the CRM
Drive appointment setting, confirmation, and show-rate discipline
Partner with Sales Managers on deal handoff and appointment execution
Monitor call quality, scripts, and objection handling
Conduct daily huddles, KPI reviews, and role-play training
Audit CRM activity, lead aging, and response compliance
Collaborate with marketing on lead quality, source performance, and conversion
Support digital retailing tools, online pricing strategy, and inventory merchandising
Handle customer escalations originating from digital channels

Qualifications

3–5 years of experience in internet sales, BDC, or digital sales leadership
Prior experience in powersports, automotive, or high-volume retail
Strong understanding of CRM systems, lead management, and phone sales
Proven ability to manage KPIs, coach teams, and drive accountability
Experience with appointment-based selling models
Excellent communication, organization, and leadership skills

Preferred Qualifications

High-volume dealership experience
Powersports OEM experience
Experience managing remote or hybrid sales teams
Strong phone training and call coaching background
Familiarity with digital retailing platforms

Performance Metrics

Speed-to-lead (response time)
Contact rate
Appointment set / show / sold ratios
Lead-to-sale conversion
Call answer and abandonment rates
CRM compliance and activity
Sales volume influenced by digital leads

Compensation & Benefits

Competitive base salary
Performance-based commission structure
Benefits package (health, dental, vision, 401k, PTO)
Relocation assistance (if applicable)
Employer-Paid Life and Short-Term Disability Insurance
Employee discounts on products and services
Opportunities for growth

All applicants must pass a pre-employment background check and MVR screening to be eligible for employment.

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