Principal Creative Director, Growth Marketing & Lifecycle

As the Principal Marketing Creative Director, Growth Marketing and Lifecycle, you will define the creative vision for Riot’s global Growth Marketing efforts, helping players discover and return to our games. Reporting to the Director of Creative, Marketing Creative Services, you will serve as Riot’s resident expert in growth marketing creative, combining deep knowledge of the performance marketing landscape with world-class creative leadership.

Embedded with Riot’s Growth Marketing team, you will partner closely with Growth leads across Riot’s portfolio to translate each game’s strategic objectives into high-performing creative, applying proven performance practices while ensuring the work authentically reflects the game and its community.

You will own Growth Creative direction across Riot’s global portfolio, including approaches that enable effective localized creative at scale. You’ll partner with each game’s Marketing Creative Director at key milestones to align with broader brand positioning and identity, while establishing the guardrails and making the creative decisions needed for the Growth pipeline to operate quickly and autonomously.

Working with Growth strategy partners, you’ll build an iterative, data-informed creative practice - using performance signals to guide decisions while applying creative judgment to understand when to follow, challenge, or move beyond the data.

You will lead Riot’s external ecosystem of agencies, creators, and production partners - selecting the right partners, setting creative standards, and ensuring they deliver authentic, effective work at the speed and scale Growth Marketing requires.

This role requires exceptional creative judgment, deep fluency in modern UA creative, and the ability to operate independently within a complex global organization. You’ll know when to seek alignment, when to drive a decision, and when to make the creative call that keeps the work moving.

Responsibilities:

Required Qualifications:

Desired Qualifications:

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!

Our Perks:

Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information.

At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. We consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state and local law, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, and the Washington Fair Chance Act.

Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories:

These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.