Chief Marketing Officer

Company Description
Sales Club is a student-led organization at SMU focused on preparing the next generation of sales professionals through practical, real-world experience. Members gain hands-on exposure to sales skills via workshops, roleplays, competitions, and networking with industry leaders. The club’s mission is to bridge the gap between classroom learning and professional application, emphasizing collaborative learning and shared experiences. Sales Club supports students pursuing careers in sales, consulting, or any field that values communication and influence. The organization equips members with the confidence, skills, and connections needed to succeed in a wide range of professional settings.
Role Description
The Chief Marketing Officer (CMO) is a full-time, remote role responsible for leading the overall marketing strategy and brand positioning of Sales Club. This role includes developing and executing marketing plans to increase membership, event participation, and partner engagement, as well as overseeing digital and traditional marketing campaigns. The CMO will coordinate market research initiatives, manage public relations and communications, and ensure consistent messaging across all channels. Day-to-day tasks include collaborating with student leadership, organizing promotional activities, creating marketing content, analyzing campaign performance, and maintaining relationships with internal and external stakeholders. The CMO will also mentor student members interested in marketing and sales, fostering a culture of innovation, inclusivity, and professional growth.
Qualifications

• Demonstrated skills in Market Planning and Marketing Management to design and implement effective marketing strategies.
• Experience with Market Research to understand target audiences, trends, and competitive positioning.
• Proficiency in Public Relations to manage communications, media outreach, and organizational reputation.
• Background in Sales to align marketing initiatives with member recruitment, sponsorships, and event participation goals.
• Strong leadership and team collaboration skills, with the ability to work effectively in a student-led, remote environment.
• Excellent written and verbal communication skills, including the ability to tailor messages to diverse audiences.
• Experience with digital marketing tools, social media platforms, and basic analytics is highly beneficial.
• Relevant academic or professional experience in marketing, business, communications, or a related field is preferred.