Marketing & Advertising

Media Specialist

Toronto, ONOnsiteFull TimeCA$60,000–CA$75,000 /yrPosted 10 days ago

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Required skills

media implementation
reporting
Social Media platforms
Google Analytics
Google Ad Words
client planning
client requests
media vendors
media plans
proposals

Nice to have

e-commerce platforms
Shopify
creative
innovative thinker

Role summary

Salt Media is seeking a Media Specialist to support media implementation, optimization, and reporting for clients in the CPG, Retail, and Banking industries. This role requires a minimum of 2 years of experience in a digital-focused media agency role, with essential hands-on experience in Google Analytics, Paid Social business manager accounts, and Google Ad accounts. The specialist will work closely with the Media Supervisor and vendors to execute and report on campaigns, manage client relationships, and contribute to media plans. A Bachelor's degree in Marketing, Communication, or Advertising is required, along with strong communication and attention to detail. Experience with Google Data Studio and e-commerce platforms like Shopify are considered assets.

ROLE: MEDIA SPECIALISTTEAM: MEDIALOCATION: TORONTO - HYBRID ONSITE 2X/WEEK

COMPANY OVERVIEW

At Salt Media, we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you.ROLE OVERVIEW

The Media Specialist will work across an exciting mix of clients in the CPG, Retail & Banking industries providing day to day support to the wider media team, with a focus on implementation and reporting. You will need to be highly proficient in media implementation, reporting and analysis. This includes a strong understanding of Social Media platforms, Google Analytics and Google Ad Words. You will need to develop strong trust-based relationships with both the client and agency team members.

CORE RESPONSIBILITIES

Work directly with the Media Supervisor to heavily support implementation, optimization & reporting for all key clients

Work directly with the Media Supervisor to assist with overall client planning & day to day client requests

Work directly with all media vendors to book, implement and report on campaigns

With direction from the Media Supervisor support the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief

Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution to implement meaningful optimizations

Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current

Ensure that all media plans adhere to the agency's values, philosophies, and processes

Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency; have a voice in meetings

Awareness of client KPIs and objectives, ensuring that tracking is in place for check-ins as required

Accurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and KPIs

Influence decision making by encouraging appropriate strategies and benefits of offerings to clients

Participate in additional agency/team projects as required

Work collaboratively with all departments at SALT, ensuring digital media requirements are understood and help the teams to provide the assets as needed

REQUIREMENTS

Minimum 2 years working at a media agency, in a digital focused role

Bachelor's degree or Diploma in Marketing, Communication or Advertising required

Prior hands-on experience in Google Analytics, Paid Social business manager accounts & Google Ad accounts (essential)

Excellent communication skills (both written and verbal)

Strong attention to detail

Prior hands on experience with Google Data Studio an asset but not required

Google Certifications (essential)

Hands on management - planning, implementing, optimising & reporting for Fortune 100 brands

Ability to apply common sense understanding to carry out detailed and sometimes involved instructions furnished in written, oral, or diagram form

Experienced in all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video

Experience with e-commerce platforms such as Shopify is an asset

Demonstrated creative and innovative thinker, who doesn’t mind rolling up there sleeves and getting the job done

PERKS & BENEFITS THAT SET US APART

We don’t just talk about balance, growth, and culture, we build for it:

Work-Life Flexibility: Hybrid setup, up to 28 paid days off and winter holiday shutdowns.

Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you - wellness, RRSPs, or extra time off.

Growth-Driven Culture: Dedicated Salt Days, learning access, and formal leadership development.

Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad.

Real Rewards: Referral and new business bonuses, phone reimbursement to support your everyday work, exclusive lifestyle perks, and personalized wellness options.

Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts.

WHAT WE STAND FOR

Salt of the Earth: We lead with humility, honesty, and heart — always.

Do What’s Right: No shortcuts. We choose integrity over ease, every time.

Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.

Make Things Better: We’re solution-seekers, always pushing for smarter ways forward.

Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.

The anticipated annual base salary range for this position is $60,000–$75,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT’s total rewards program.

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.

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