Marketing and Events Specialist

Scheels Company Goals:

We strive to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners.

What We Commit To – Our Employee Ownership Values

As an employee-owner, you’re expected to actively contribute to a culture that thrives on:

• Delivering a Personalized WOW Customer Experience
  • Every customer interaction is an opportunity to exceed expectations
  • We focus on making every visit memorable, personalized, and impactful

• Having a Team-First, Winning Mentality
  • We succeed together by supporting one another and celebrating team wins
  • Collaboration and unity drive our performance and customer experience

• Learning and Adapting to Constant Change
  • We embrace growth, innovation, and feedback
  • Change is not a barrier–it’s a catalyst for improvement and excellence

• Taking Pride in Our Work and Thinking Like Owners
  • Every task matters, and we take full responsibility for the results
  • Ownership means accountability, care, and drive to go above and beyond

• Expecting Honesty and Integrity in All That We Do
  • Trust is the foundation of our relationships–with customers and with each other
  • We act with transparency, fairness, and respect at all times

Responsibilities: 

• Create an annual strategy of events that promote and align with the store’s goals, and create customer and store interaction
• Execute first-class events to drive sales, traffic, and community goodwill and engagement
• Determine and coordinate events, including organizing the budget, advertising, staff, and services for event and venue needs
• Work with Scheels Campus Marketing to create internal and external promotional pieces
• Have a clear understanding of the Scheels brand and culture to lead the marketing office in public relations between Scheels and our customers via multiple internet platforms
• Assist in overseeing the Social Media Associate to guide them in generating, editing, publishing, and sharing content on all social platforms 
• Provide project status updates to the store leader, leadership team, and Scheels Campus 
• Leadership experience independently or with a team, along with a strong knowledge of Scheels’ policies and applicable laws
• Create and manage the marketing office budget
• Identify and direct local community outreach opportunities, including the Helping Hands Program
• Serve as the lead for community and customer contact for donation requests to foster and create partnerships
• Ability to work assigned schedules, which may include varied hours, evenings, weekends, and holidays. Schedule will include 2-3 weekend days and 2-3 weeknights per month, including occasional travel/overnight stays 
• Must possess a valid driver’s license

Education & Experience:

The ideal candidate will have a bachelor’s degree in business, marketing, or a related field; 2-5 years of related experience, or an equivalent combination of education and experience

Physical Requirements/Lifting Requirements:

Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation.

Heavy work – Exerting up to 100 pounds of force occasionally, and/or up to 50 pounds of force frequently, and/or up to 20 pounds of force constantly to move objects 

Scheels cares about the health and safety of our Associates. Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury. 

Benefits:

At SCHEELS, we offer a full range of benefits, including an Employee Stock Ownership Plan (ESOP), 401(k) with Roth options, associate discounts, and full health coverage—including medical, HSA, dental, and vision. We also offer accident and hospital indemnity insurance, an Employee Assistance Program, and time to recharge through paid time off, holiday pay, maternity leave, and bereavement leave. (Note: Additional leave benefits may apply based on your state of employment.) 

Learn more about what it means to be an owner at SCHEELS on our Careers Page. 

EQUAL EMPLOYMENT OPPORTUNITY 

Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.