Territory Manager
Required skills
- SMB technology
- beverage alcohol industry
- small business owners
- hitting and exceeding targets
- autonomous
- performance-driven
- sales enablement tools
- retail liquor
- BevAlc
- hardware
Nice to have
- existing relationships
- multi-product platforms
- inbound
- outbound
- reporting
Role summary
Scotch is seeking a Sales Director to sell its operating system (POS, payments, back office, e-commerce) to liquor stores nationwide. This high-activity, high-reward role requires proven sales experience in SMB technology or the beverage alcohol industry, with a focus on autonomous, performance-driven environments. The ideal candidate will act as a trusted technology expert for small business owners, driving sales and ensuring smooth post-close transitions. The compensation includes a $100k base salary and $50k uncapped commission, with competitive equity and benefits.
About Us
Scotch is building the next-generation operating system for beverage alcohol retailers — combining POS, payments, back office, and e-commerce into a platform purpose-built for liquor stores.
We’re modernizing one of the oldest industries in the world: the $1.6T beverage alcohol market. Our platform helps retailers run more efficiently through streamlined payments, inventory management, reporting, and day-to-day operations.
Our founding team includes leaders from Skupos (acquired in 2023), Drizly (acquired by Uber), and engineering leaders from top technology companies. We’ve raised $28M from VMG, First Round, Lerer Hippeau, Watchfire, and Toba Capital, alongside angels including the founder of Drizly and early executives from Toast. Forbes has recognized Scotch as a leader in the liquor retail technology space.
Position Overview
Scotch is seeking a Sales Director to help liquor stores across the country modernize their operations. You'll be selling a full operating system — hardware, software, payment processing, and e-commerce — to small business owners who are ready to leave outdated technology behind. This is a high-activity, high-reward role at a fast-moving company with real upside.
Key Responsibilities
Qualifications & Skills
Nice to Haves
Compensation & Benefits
Why Scotch?
Scotch is an equal opportunity employer. We value diverse perspectives and are committed to creating an inclusive environment for all employees.
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