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Sidecar Health Verified
Health Insurance, Insurtech, Healthcare Technology, Fintech

Lead Product Manager, Marketplace AdTech

OnsiteOnsiteFull TimeLead$200,000–$220,000 /yrPosted 1 day ago

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Required skills

  • provider platform
  • provider profile
  • provider prices
  • provider promotion
  • campaign creation
  • placements
  • budgets
  • pricing models
  • reporting
  • billing

Nice to have

  • two-sided marketplace
  • business-facing platform
  • seller onboarding
  • supplier onboarding
  • profile products
  • listing products

Role summary

Sidecar Health is seeking a Lead Product Manager to own their provider platform end-to-end, focusing on provider profiles, pricing, discovery, and promotion within their AdTech marketplace. This role requires a builder's mindset with marketplace instincts, comfortable evangelizing vision and managing a two-sided strategy. Key responsibilities include defining the provider profile as a system of record, designing the provider promotion product from scratch (including monetization), establishing advertiser and placement policies, defining marketplace health metrics, driving provider acquisition, and partnering with various teams to integrate data. The role involves making build vs. buy decisions, navigating regulatory requirements, and writing PRDs to sequence an interdependent roadmap. A strong preference is given to candidates with experience in two-sided marketplaces or business-facing platforms, particularly those with advertising or monetization product experience. Experience in healthcare or other regulated domains is a plus.

Sidecar Health is redefining health insurance. Our mission is to make excellent healthcare affordable and attainable for everyone. We know that to accomplish this lofty mission, we need driven people who will make things happen.

The passionate people who make up Sidecar Health’s team come from all over, with backgrounds as tech leaders, policy makers, healthcare professionals, and beyond. And they all have one thing in common—the desire to fix a broken system and make it more personalized, affordable, and transparent.

If you want to use your talents to transform healthcare in the United States, come join us!

**Must reside in California, Washington or Oregon for consideration, This position is not eligible for visa sponsorship or transfers.*

About the Role

As Lead Product Manager, you will own that platform end to end: how providers claim and manage their profile, confirm and maintain their prices, get discovered by members, and invest in promotion to reach more of them. The best-in-class provider experience is our wedge. Get providers in the door, and the flywheel starts: better provider data and prices create a better member experience, which grows membership, which makes visibility more valuable to providers.You bring a builder's mindset and a marketplace instinct, and you are comfortable evangelizing the vision to providers, partners, and executives. You can hold a two-sided strategy in your head while getting into the details of onboarding flows, pricing data, and campaign tools.

What You'll Do

  • Own strategy and roadmap for the provider platform, taking it from MVP to a commercial-grade, self-serve product
  • Profile: Define the provider profile as the system of record for a provider's presence: claiming and verification, practices and providers, services and pricing, and ongoing data upkeep. Give providers a real reason, not just a mechanism, to correct and enrich vendor-sourced data
  • Ads: Design the provider promotion product from scratch, including campaign creation, placements, budgets, pricing models, reporting, and billing, and take it from display to monetization
  • Define advertiser and placement policy with Legal and Compliance, and keep paid placement transparent to members and consistent with price transparency and provider choice
  • Define marketplace health metrics across supply (participation rate, profile completeness, price freshness, cost per claimed listing, ad adoption) and demand (search credibility, price-return rate, member conversion)
  • Drive provider acquisition and activation, working with Provider Strategy and Marketing on both outreach and in-product growth levers
  • Partner with Member Product, Search, Data, and Engineering to connect provider profile, pricing, and ad data to what members see in the app
  • Make build vs. buy decisions for ad serving, billing, identity verification, and data vendors, with clear tradeoff reasoning
  • Navigate HIPAA, advertising, and price transparency requirements and turn them into buildable requirements
  • Write rigorous PRDs and sequence a heavily interdependent roadmap with Engineering, Design, and executive stakeholders
  • Lead a cross-functional pod and help grow the product team

    • What You'll Bring

  • 8+ years of product management experience, including leading products or other PMs
  • Strong preference: owned a two-sided marketplace or business-facing platform, with hands-on experience in seller or supplier onboarding, profile or listing products, and discovery
  • Preferred: built advertising or monetization products (self-serve campaign tools, sponsored listings, billing, measurement)
  • Nice to have: healthcare, health insurance, or another regulated domain; we are equally interested in strong marketplace PMs from other complex domains
  • Experience taking a product from MVP to commercial grade, including self-serve experiences, billing, and support
  • A flywheel mindset: you can articulate how each side of a marketplace pulls the other, and define the metrics that prove it is spinning
  • Demonstrated ability to define marketplace metrics and run experiments
  • Strong sense of design and UX for data-dense, business-facing workflows
  • Proficiency in SQL for independent data analysis
  • Experience partnering with engineering on build vs. buy vs. integrate decisions, including vendor evaluation
  • Ability to manage many interdependent workstreams and communicate sequencing tradeoffs to engineering, operations, and executive stakeholders
  • Startup or 0-to-1 builder experience is a strong plus
  • Bachelor's or Master's degree in a related field, or equivalent practical experience

    • What You'll Get

  • Competitive salary, bonus opportunity, and equity package
  • Comprehensive Medical, Dental, and Vision benefits
  • A 401k retirement plan
  • Paid vacation and company holidays
  • Opportunity to make an impact at a rapidly growing mission-driven company transforming healthcare in the U.S.

    • In taking a market-based approach to compensation, base pay may vary depending on location. Additionally, base pay may vary considerably depending on job-related skills and experience. The current expected salary range for this position is: $200,000 - $220,000.

    Sidecar Health is an Equal Opportunity employer committed to building a diverse team. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

    Sidecar Health is an Equal Opportunity employer committed to building a diverse team. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

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