Beauty, Cosmetics, E-commerce, Consumer Goods, Retail

Senior Manager, Trade Marketing (Global GTM & Channel Strategy)

New York, NYHybridFull TimeSenior$125,000–$150,000 /yrPosted 1 month ago

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Required skills

Trade Marketing
Global GTM
Channel Strategy
Go-to-Market
Channel Governance
Launch Calendar
Cross-functional Alignment
Pricing Compliance
Commercial Storytelling
S&OP

Nice to have

Beauty
FMCG
Brand Marketing
Competitive Analysis
Market Intelligence

Role summary

Sol de Janeiro is seeking a Senior Manager, Trade Marketing to lead global go-to-market (GTM) plans and channel governance. This role translates strategy into actionable launch plans and market-ready programs, managing the global launch calendar and ensuring cross-functional alignment. Responsibilities include executing channel strategy, developing commercial materials, supporting S&OP, and managing distributor operations. The ideal candidate has 6-8 years of experience in trade marketing, brand marketing, or commercial roles within beauty or FMCG, with strong project management, analytical, communication, and presentation skills. A Bachelor's degree is required. The company offers a competitive salary, bonus, and a flexible hybrid work environment within an inclusive culture.

Our Story

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

What You’ll Do

The Senior Manager, Trade Marketing is a key execution lead within the Global GTM & Channel Strategy team, driving the delivery of global go-to-market plans and channel governance workstreams. This role translates strategic direction into detailed, market-ready programs and ensures strong cross-functional alignment.

Drive execution of global GTM plans, translating strategy into actionable launch plans and market-ready programs

Own the global launch calendar, ensuring alignment across Product, Supply Chain, Regulatory, and regional teams

Support execution across both GTM planning (commercial readiness) and channel governance workstreams

Lead cross-functional GTM planning forums, tracking progress, risks, and key decision points

Execute channel strategy and governance, including assortment tracking, exclusivity windows, and pricing compliance

Develop commercial storytelling materials and sell-in decks for global and regional teams

Support S&OP processes and ensure GTM alignment to commercial priorities

Manage distributor market operations, including planning, reporting, and compliance tracking

What You’ll Be Working On

Building detailed launch plans and execution playbooks for global product launches

Managing GTM trackers, timelines, and cross-functional deliverables

Monitoring pricing, promotions, and channel performance across markets

Supporting development of GTM decks, toolkits, and sell-in materials

Preparing distributor business reviews and performance summaries

Conducting competitive and market intelligence analysis

Must Haves

6-8 years of experience in trade marketing, brand marketing, or commercial roles within beauty or FMCG

Strong project management and cross-functional coordination experience

Analytical mindset with ability to translate data into actionable insights

Experience developing presentations and commercial storytelling materials

Strong communication and stakeholder management skills

Bachelor’s degree required

Salary Range$125,000—$150,000 USD

Why Sol de Janeiro?

Competitive salary and bonus program for full-time team members

Flexible hybrid work environment with opportunities for collaboration and growth

Inclusive culture that values diverse perspectives and celebrates individuality

The chance to be part of a fast-growing, award-winning global beauty brand

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com.

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro

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