Music, Entertainment

Manager, Digital Marketing - Provident Entertainment

FranklinFull TimePosted 2 months ago

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Required skills

digital marketing
social media
paid advertising
GA4
Meta Ads Manager
content calendars
marketing timelines
short-form content
email marketing
SMS campaigns

Nice to have

music industry
lifestyle industry
entertainment industry
Christian music

Role summary

Sony Music Entertainment is seeking a Manager, Digital Marketing to lead digital campaign strategy and execution for assigned artist brands. This role focuses on driving fan engagement, music consumption, and revenue through audience-first marketing strategies. Responsibilities include developing campaign plans, overseeing social media, email, SMS, and paid advertising, analyzing performance data, and managing external partners. The ideal candidate has 3+ years of digital marketing/social media experience, strong analytical and project management skills, and a passion for music culture. Experience in the music or entertainment industry is desired. The role requires managing legal compliance and working collaboratively across teams.

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As Manager, Digital Marketing, you will lead the strategy, execution, and optimization of digital campaigns for assigned artist brands and projects. This role is responsible for developing audience-first marketing strategies that drive fan engagement, music consumption, growth across digital platforms, and contribute to bottom-line revenue.

The ideal candidate is equal parts strategist, creative thinker, trend forecaster, and project manager with a deep understanding of music culture, short-form content, fan communities, and the evolving digital landscape. This role requires strong collaboration across artists, management, creative teams, external partners, and internal departments to bring campaigns to life from announce through release and beyond. Support across the roster will fluctuate based on release schedules and priority campaigns.

What you'll do:

Develop digital campaign strategies that position artists for cultural relevance, fan connection, long-term brand growth, and deliver measurable ROI across various releases

Create and maintain strategic campaign documents, rollout plans, content calendars, and marketing timelines

Oversee strategy and execution of social content, fan communications, websites, email and SMS campaigns, and paid advertising

Lead paid media execution across GA4 and Meta Ads Manager, leveraging performance insights and conversion-focused copywriting across ads, email, SMS, landing pages, and social content to maximize campaign efficiency and ROI

Serve as an internal resource and educator for artists and teams on emerging digital platforms, audience behaviors, tools, trends, and digital best practices

Expand and deepen external partner relationships (media outlets, influencers, digital platform reps)

Identify and partner with tastemakers to drive authentic, timely creator campaigns and increase UGC

Partner with internal teams, artists, management, and external vendors to create, manage, and distribute compelling short-form content that keeps artist social channels active, engaging, and aligned with artist branding

Contribute to short-form content post-production by editing and optimizing assets for platform-specific distribution when required

Commission or run ad hoc reports needed for strategic planning or partner communication

Build vendor portfolio, negotiate rates and fees, and activate vendors appropriately to meet goals

Manage legal and regulatory compliance in a complicated and evolving environment, including COPPA, online privacy, data security, etc.

Serve and manage internal and external clients’ needs with professionalism and excellence

Who you are:

Experience developing and implementing marketing strategy with a focus on digital marketing / social media required (generally gained through 3 or more years of experience)

Proven competency in deriving insight and action through data analytics, specifically in digital space; advanced quantitative skills to analyze campaigns to determine success

Video & image editing capabilities a must

Experience in music, lifestyle or entertainment industry desired

Bachelor degree in marketing, promotions, advertising or related field a plus

A keen interest in latest innovations in the digital discipline and ability to translate latest trends into action

A strong desire to support music and platforms of Christian music artists

Proficiency with both Macs and PCs; ability to use common software packages and online/mobile applications

Proven organizational skills, including experience in project management

Proven outstanding verbal communication and interpersonal skills with experience maintaining constructive working relationships with superiors, colleagues, and individuals inside and outside company

Excellent written communication skills with ability to quickly produce marketing-savvy copy. Ability to communicate on behalf of our artists in digital space

Ability to prioritize tasks based on importance, urgency, and time constraints while maintaining composure and effectiveness under pressure and changing conditions

Ability to learn new duties and adjust to new situations encountered on job within a reasonable amount of time

Ability to adapt behavior and manner based on expectations and needs of audience

What we give you:

You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day

A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans

Investment in your professional growth and development enabling you to thrive in our vibrant community.

The space to accelerate progress, positively disrupt, and create what happens next

Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

Ready to apply?

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