Director of Admissions

OVERVIEW:

The key role of The Director of Admissions is to oversee the engagement and on-boarding of new students. The Admissions Department is typically the first contact a prospective student has with Southeastern College. The nature of the rapport that is built with the student is often the deciding factor in the student's decision to attend a Southeastern College program. As the student's first contact, The Admissions Department plays a critical role in ensuring the new student's successful transition and integration into their respective programs.

BUSINESS CONTRIBUTION:

The Director of Admissions is responsible for acquiring and enrolling qualified candidates for their campus. This is accomplished through managing the admissions process and directing the admissions team in:

• Attracting, engaging, and vetting prospective students
• Maintaining a pipeline of candidates
• Enrolling and starting qualified students
• Meeting monthly enrollment and start objectives

Direct Reports (positions varies depending upon campus)

• Associate Director of Admissions
• Admissions Coordinators
  • Adult
  • High School
  • Re-entry
• Community Outreach
• Community Relations
• Receptionists

ESSENTIAL DUTIES:

Candidate Prospecting and Managing Inquiries:

The Director of Admissions is responsible for the bringing-in a steady stream of candidate (student prospect) inquiries and distributing them to the Admissions Coordinators. To accomplish this, the Director of Admissions must:

• Manage the flow and distribution of inquiries (web search providers...)
• Ensure fair distribution of inquiries to Admissions Coordinators
• Manage community outreach programs and high school presentations
• Track advertising and inquiry sources to determine effectiveness
• Provide feedback to Office of The Executive Director (OOED) on advertising and marketing initiatives

Monitoring and Review:

The Director of Admissions is responsible for overseeing the admissions process and ensuring that a steady flow of new students are enrolled and starting. To accomplish this, the Director of Admissions must:

• Review daily activity reports (daily flash) - number of inquiries, outbound calls, calls answered, appointments scheduled, interviews conducted, and enrollments
• Track enrollment board (candidate status in process) and enrollment log book
• Review student files before sending the file to the Registrar
• Direct candidate focus of inquiry follow-up/candidate targeting - assess which programs Admissions Coordinators need to focus efforts on

Managing Team Performance:

The Director of Admissions is responsible for managing the performance of Admissions Coordinators. To accomplish this, the Director of Admissions must:

• Motivate staff and reinforce positive accomplishments
• Schedule hours for admissions staff
• Monitor staff activities (phone calls, appointments, candidate interviews...)
• Set and monitor monthly student start objectives
• Monitor calls and interviews and provide constructive feedback
• Monitor effective use of C2K Campus View system
• Ensure Admissions Coordinators are up-to-date on program offerings
• Informally touch base with each Admissions Coordinators on a daily basis
• Monitor weekly business plans for Admissions Coordinators
• Provide coaching and training programs for staff development
• Conduct weekly staff meetings

Managing and Coordinating the Admissions Process:

The Director of Admissions is responsible for ensuring the smooth transition of new students into the school. To accomplish this, the Director of Admissions must:

• Forecast student numbers and potential gaps for each start date
• Approve recommendations for student acceptance into programs
• Ensure smooth transitions of students to Financial Aid, Bursar, and Academics
• Oversee orientation (along with the Director of Student Services) for each class start
• Ensure student readiness for start
• Keep Campus President abreast of any issues or concerns

PHYSICAL DEMANDS:

The physical demands are those required in a professional office setting: sitting, working on a computer, using a telephone, communicating with coworkers and getting to and from appropriate campuses.

WORK ENVIRONMENT:

Professional office setting: moderate noise levels and controlled indoor climate.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

LOCATION:

This position is an onsite position located at your campus unless otherwise determined by the Chancellor and/or designee. Any changes must be reviewed by the Campus President/Vice President and all final approvals must come from the Chancellor and/or designee.