Product Marketing Consultant

Job Opportunity: Product Marketing Consultant at Southern Farm Bureau Life Insurance Company

Company Overview: Southern Farm Bureau Life Insurance is a leading provider of life insurance and financial services. We are committed to serving our policyholders and communities with integrity and excellence. As the Product Marketing Consultant II, you’ll be an essential part of our team, contributing to the success of our organization.

Location: Jackson, MS

Role and Responsibilities: The Product Marketing Consultant II will provide technical and product expertise to all functions of the Product Marketing Department, Agent Field Force, and have the skills to mentor and train other staff in the department. This includes the production of product advertising, introduction and promotion of new and existing products, and sales materials used by the Company and Agent Field Force. This individual must maintain a close relationship to the field and other home office departments in the support of Marketing’s goals and objectives.

Your responsibilities will include:

• Lead the development and conduct sales, product training and motivational presentations to be delivered at state, district and agency level meetings. The presentations are developed ad hoc based on the training needs of our field force.
• Lead the development of training materials related to sales and products offered by SFBLI (i.e. initial introductory packets for new products, which include sales techniques, prospecting, product guidelines, commission schedule, etc.).
• Develop and maintain a strong relationship with the field force and field management in order to provide sales advice, tools and techniques to the field force in their efforts to sell the life insurance and annuity products offered by SFBLI and our brokerage outlets. This requires maintaining a high level of understanding on all aspects of the day-to-day activities of the field force including field management.
• Lead, serve one, and represent Marketing in working with other home office personnel, home office committees and outside vendors (i.e. the development of the life insurance and annuity illustration system, E-App system and other sales tools available at SFBLI) as assigned by the Manager or Director of Product Marketing with the ability and authority to make decisions that reflect Marketing’s goals and vision.
• Provide technical input in the development and maintenance of LifeSales, Connections, other agent tools, company rules and procedures, contests and commissions and the Advertising Tool Kit that benefit the field force in all aspects of their daily job.
• Provide technical input in the development of advertising for current and potential customers. This includes developing product sales brochures for current and potential customers.
• Monitor and communicate SFBLI sales data and industry trends to better assist the field force in their sales efforts and help establish the direction for Marketing concerns and goals.
• Train and mentor the other department staff.
• Assist callers and visitors with information; answer and/or direct calls from State Sales Managers, Associate State Sales Managers, and other field management personnel.
• Complete special projects, as requested by management.
• Attend and participate in seminars and conferences to stay current on all aspects of the life insurance and annuity industry.
• Additional duties assigned by management.

Qualifications:

• Bachelor’s degree in business related field or a combination of education and experience

• Two years experience as a Product Marketing Specialist II or six years of direct client/agent insurance product support

• Basic knowledge of Microsoft Word, Excel, and PowerPoint
• Advanced knowledge of Southern Farm Bureau Life Insurance Company’s life insurance and annuity products as well as products available in the marketplace
• Advanced knowledge of the Farm Bureau organization throughout the twelve state area
• Advanced knowledge of the entire sales process including application completion and submission along with advanced knowledge illustration and application submission systems
• Excellent interpersonal and communication skills and the ability to work effectively with management, other company personnel, and a diverse agency force
• Ability to present to and work with all levels of management
• Ability to read, interpret, and communicate various regulations and laws regarding the insurance advertising compliance
• Highly motivated/self-starter
• Strong decision making skills
• Ability to work both independently and in a team environment
• Ability to function effectively in the workplace as exhibited through one's integrity, courage to act and communication skills
• Ability to work with others effectively as exhibited through one's respect for people and commitment to teamwork
• Ability to meet organizational goals and customer expectations as exhibited through one's accountability for results, commitment to service and initiative

Employee Benefits: We value our employees’ well-being and offer a comprehensive benefits package:

1. Health Insurance:
   • Comprehensive coverage for employees and their families.
   • Access to an onsite clinic, preventive care, and prescription drugs.
   • Mental health coverage and an Employee Assistance Program.
2. Active Lifestyle Rewards Program:
   • Incentives for maintaining an active lifestyle.
   • Rewards for participating in fitness challenges and wellness activities.
3. Weight Management Programs:
   • Customized weight management plans.
   • Support for achieving and maintaining a healthy weight.
4. Employee Engagement:
   • Opportunities to connect with colleagues.
   • Fun teambuilding activities.
5. Annual events for employees and their families
   • Company Picnic, Thanksgiving lunch, Christmas Reception.
   • Family Fun Night
6. Onsite Cafe:
   • Convenient access to nutritious meals.
   • Promoting healthy eating habits.
7. Learning & Development:
   • Continuous learning opportunities.
   • Tuition reimbursement for further education.
8. Mentorship Programs:
   • Pairing employees with mentors.
   • Professional growth and guidance.
9. Promotional Opportunities:
   • Advancement within the company.
   • Career growth prospects.
10. Life Insurance and Company-Funded Pension:
    • Financial security for employees and beneficiaries.
    • Retirement planning.
11. Volunteer Days:
    • Paid time off for volunteering.
    • Contributing to the community.