Technology, Transportation, E-commerce, Mobile Apps

Product Manager, Acquisitions

Chicago, ILOnsiteFull Time$93,000–$128,000 /yrPosted 21 hours ago

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Required skills

acquisition roadmap
new drivers
first impressions
first booking
SEO
AEO
landing pages
search funnel experiences
partner distribution channels
white label

Nice to have

systems thinker
two-sided marketplace
driver's search experience
operator's remit
sound judgement
incomplete information

Role summary

SpotHero is seeking a Product Manager, Acquisition to own and execute strategies for bringing new drivers to their platform. This role involves developing and managing the acquisition roadmap, partnering with leadership on strategy, and optimizing first impressions to drive first bookings. Responsibilities include ideating across SEO/AEO, landing pages, and search funnels, as well as working with partner distribution channels. The ideal candidate is execution-oriented, curious, data-driven, and prioritizes business impact, with 2-4 years of product management experience in consumer or client-facing products. Experience with experimentation, analytics platforms (Mixpanel, Optimizely, Looker), and technical fluency is required. This is a hybrid role based in Chicago, IL or Toronto, ON.

Who we are:

At SpotHero, we work as a team to empower people to get everywhere, easier! We’re rapidly growing with the mission of bringing the parking industry into the future through technology. Drivers across the nation use the SpotHero mobile app or website to reserve convenient, affordable parking in advance, on-the-go, or through their connected cars, and parking companies rely on us to help them reach new customers while optimizing their business. We connect the dots with cutting-edge technology, delivering value to both sides of this exciting, evolving marketplace. We’ve been quite busy; take a peek at some of our recent announcements.

Product Manager at SpotHero:

The Product Manager, Acquisition owns and executes on opportunities to bring new drivers to SpotHero. You'll own the acquisition roadmap, partner with product leadership on strategy, and work to foster first impressions that turn into a first booking. While the charter is acquisition, the canvas is every place a driver could discover SpotHero before they've ever heard of us. Expect to ideate expansively across SEO/AEO, landing pages, and search funnel experiences to give drivers everything they need to make a purchase decision. This role also works across partner distribution channels through white label or co-branded landing pages, widgets, and anywhere else we can hand partners a way to list SpotHero parking on their own site. You’ll bring all of these touchpoints together into a cohesive strategy to grow new users on SpotHero.

What will you do:

Own the Roadmap: Build and manage a quarterly roadmap for user acquisition, that ladders up to the broader company strategy.

Run the experimentation engine: Form hypotheses, design and launch A/B tests, and iterate quickly to improve new-user conversion.

Drive Decisions: Bring the right stakeholders together, dig into the “why” behind their asks, and drive to clear decisions that keep work moving.

Partner on Discovery: Work closely with product design on customer interviews, competitive research, and own funnel analyses to find and size new acquisition opportunities.

Measure and Communicate Impact: Define success metrics up front, track results, share learnings and roadmap updates with stakeholders and leadership.

Who you are:

Execution-Oriented: You get things shipped, keep your team unblocked, and sweat the details.

Curious Builder: You’re comfortable talking to customers and using data to validate ideas before building. You’re quick to drop what isn’t working.

Prioritizes Business Impact: You weigh business value against cost when deciding which opportunities to tackle, whether the idea comes from the team or a stakeholder.

Systems Thinker: You understand the nature of a two-sided marketplace. You see how a change in the driver’s search experience impacts the operator’s remit and the support team’s contact rate.

Sound Judgement: You make good decisions with incomplete information and know when to move fast versus when you escalate or de-risk.

Mission-Driven: You define and track success metrics aligned with the company mission, informed by research, data, and business needs.

The following experience is relevant to us:

2-4 years in product management, with a record of shipping and iterating on consumer or client-facing products.

Hands-on experience shipping and iterating on landing pages and search funnels, with a working knowledge of SEO is a strong plus.

Experimentation and Analytical skills: Experience with A/B testing platforms and product analytics (Mixpanel, Optimizely, Looker) and behavioral research methods.

Technical fluency: Comfortable working with engineers on APIs and system design tradeoffs.

Education: Bachelor’s degree in a relevant field or equivalent professional experience.

Strong communication and storytelling skills — able to translate complex data into clear, actionable insights.

Experience in a fast-paced, cross-functional environment within a tech company.

We don’t expect you to check all of the boxes! If you meet a few of them or are interested, still apply! We'd love to meet you + hear how you can help SpotHero drive into the future.

Seeking Candidates in:

Chicago, IL

Toronto, ON

What we are offering:

Career game changer – A truly unique experience to work for a fast-growing company in a role with unlimited growth potential.

Excellent benefits

We cover a generous portion of Medical Premiums, 50% of Dental and Vision Premiums, company-sponsored Life Insurance, STD, and AD&D coverage, a 401(k) with match and immediate vesting, and comprehensive leave policies to meet your needs in creating space for life.

Canada: We offer Medical (prescription drug and paramedical coverage), Dental, Vision, Life Insurance, STD, and LTD.

Flexible PTO policy and outstanding work/life balance – We value and support each individual team member.

UberEats weekly lunch stipend for in-office days

Udemy License and Personal Learning Budget – We support the professional and personal growth of our people by providing everyone with learning resources and development opportunities.

Annual parking stipend – Duh. We help people park!

The opportunity to collaborate with fun, innovative, and passionate people in a casual yet highly productive atmosphere.

Our commitment to allyship has been a central driver of how we Respect Fellow Drivers. You’ll have the opportunity to be part of Employee Resource Groups, access allyship learning resources, and actively contribute to our ongoing effort of making SpotHero inclusive for all.

Employee programs to grow and support our people such as Discovery Days for Product and Engineering, Gearing up for Aspiring Leaders, and Mentorship Program.

Wellness program – a workplace that actively supports your physical and mental wellbeing through ongoing events, initiatives, resources, and thoughtful perks and benefits.

A workplace recognized as CityLights award winner by 1871, 2026 Best Places To Work by BuiltIn, Most Loved Workplace Certified by the Best Practice Institute, and recipient of multiple Comparably awards, including Best Company Culture, Best Company for Women, and Best Company for Diversity.

Compensation in Illinois:

Depending on your skillset and experience, you can expect your base salary to be between $93,000 - $128,000 as well as a discretionary bonus and leading total rewards package.

Compensation in Ontario:

Depending on your skillset and experience, you can expect your base salary to be between CA$104,800 - $131,000 as well as a discretionary bonus and leading total rewards package.

At SpotHero, we Respect Fellow Drivers by providing an inclusive interview experience for everyone, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process. Please let our team know of your need when you apply or as you begin interviewing with our team.

SpotHero is an equal opportunity employer. We know that a diverse workforce is the strongest workforce, and are committed to building and supporting an inclusive environment for all. Additionally, because we want to Remember to Signal, if you choose to provide us personal information in connection with a job application, please review our Applicant Privacy Notice which provides details about what information we collect and process about you in order to consider your candidacy.

PLEASE NOTE: This position is ineligible for visa sponsorship. To be considered for this role, you must be legally authorized to work in the US or Canada and not require sponsorship for employment now or in the future.

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