Digital Health, Mental Health, Employer Benefits, HR Tech

Director, Downstream Product Marketing

RemoteRemoteFull TimeDirector$182,800–$210,000 /yrPosted 2 months ago

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Required skills

Product Marketing
Go-to-Market
Revenue Lifecycle
New Business
Renewals
Upsell
Expansion
Sales Enablement
Growth Marketing
PR

Nice to have

Mental Health
Healthcare
Employee Benefits
Regulated Industry
Complex B2B2C Audiences
Employers

Role summary

Spring Health is seeking a remote Director, Downstream Product Marketing to own go-to-market strategies across new business, renewals, and upsell. This role involves partnering closely with revenue leadership, sales, enablement, growth marketing, and communications teams to develop compelling narratives and assets. A key responsibility is building and refining an AI-native production engine to scale high-quality, on-brand marketing materials. The Director will lead, develop, and prioritize a high-performing downstream product marketing team, establishing clear operating models and accountability. Success is measured by adoption of GTM materials, improved revenue performance, reduced asset production time via AI, and high-quality sales collateral. The ideal candidate has 10+ years of product marketing experience in enterprise B2B/B2B2C environments and 4+ years of team leadership experience, with hands-on experience in generative AI tools.

Our mission: eliminating every barrier to mental health.

Spring Health is a global mental health company on a mission to eliminate every barrier to mental health. We're building a world where getting support is simple, personal, and built around the person, so care can continue through every job, move, health plan, and life stage.Our AI-native platform helps us deliver personalized support across self-guided tools, coaching, therapy, medication management, and specialty care. With outcomes independently validated by JAMA Network Open and the Validation Institute, Spring Health reaches more than 170 million people worldwide through leading employers, health plans, and partners.As an AI-native company, we believe technology should expand the reach, quality, and humanity of care. Every Spring Health team member is expected to use AI tools thoughtfully, apply human judgment to AI outputs, and keep building AI fluency in ways that support their role and our mission.

Reporting to the VP of Product Marketing, Enablement & Creative Brand Studio, and partnering closely with revenue leadership, the Director, Downstream Product Marketing owns how Spring Health goes to market across new business, renewals, and upsell opportunities. This leader will also build the AI-native production engine that helps the downstream product marketing team create high-quality, on-brand work at scale. This is a full-time, fully remote position with approximately 15% travel for strategic customer forums, sales kickoffs, and team offsites.

What you’ll do:

Own the go-to-market motion across the full revenue lifecycle, including new business, renewals, and upsell, and represent Product Marketing in revenue leadership discussions and decisions.

Partner with revenue leaders to define the stories, proofpoints, and assets that help customer-facing teams win, retain, and grow business.

Partner with Enablement to determine what the field needs to know and when, then drive the training and readiness timeline so each motion lands on schedule.

Partner with Growth Marketing to set what Spring Health takes to market and why, including campaign themes, priority topics, and the original research agenda.

Lead the Product Marketing partnership with Communications and PR for spokesperson-led campaigns, major press moments, and work that improves Spring Health's visibility in AI-powered search and discovery.

Refine the downstream team's AI-native production engine, including agents and workflows that turn approved messaging and source content into winning, on-brand assets at scale.

Lead, develop, and prioritize the downstream Product Marketing team, creating a clear operating model, high standards, and strong cross-functional accountability.

What success looks like:

Strong adoption of core go-to-market materials across the revenue organization, contributing to measurable improvement in new-business, renewal, and expansion performance.

Reduced time to produce marketing assets through AI-enabled workflows, while maintaining high standards for quality, brand consistency, and factual accuracy.

High-quality finalist and executive-level sales materials that strengthen Spring Health’s position in complex enterprise opportunities and contribute to improved win rates.

Consistent, on-time delivery of priority go-to-market programs and materials aligned to key revenue milestones.

What you’ll bring:

10+ years of experience in product marketing, including significant experience in enterprise B2B or B2B2C environments.

4+ years of experience leading and developing high-performing teams.

A proven track record of owning go-to-market strategy and execution across new business, renewals, and expansion.

Deep experience partnering with sales, customer success, enablement, growth marketing, communications, and creative teams.

Exceptional writing, editing, storytelling, and presentation skills, with the judgment to simplify complex ideas for executive and customer audiences.

Hands-on experience using generative AI and agentic tools to improve marketing workflows, speed, and scale.

Strong analytical skills and the ability to connect marketing activity to measurable business outcomes.

A proactive, highly organized approach to leading complex programs with many stakeholders and deadlines.

The ability to travel approximately 15% of the year.

Nice to have:

Experience in mental health, healthcare, employee benefits, or another highly regulated industry.

Experience marketing to complex B2B2C audiences, including employers, consultants, health plans, providers, and consumers.

The target base salary range for this position is $182,800 - $210,000 and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.

Employer sponsored 401(k) match of up to 2% for retirement planning

A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.

We offer competitive paid time off policies including vacation, sick leave and company holidays.

At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.

Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.

Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.

Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription

Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care

Up to $1,000 Professional Development Reimbursement a year.

$200 per year donation matching to support your favorite causes.

Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.

Our privacy policy: https://springhealth.com/privacy-policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

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