Step Verified

Financial Services, Fintech, Mobile Banking

Director, Product Marketing

RemoteRemoteFull TimeDirectorPosted 2 months agoVisa sponsorship available

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Required skills

product marketing
lifecycle marketing
go-to-market strategy
product launches
full-funnel
engagement
retention
loyalty programs
gamification
customer research

Nice to have

startup environment
player-coach
roll up your sleeves
owned communication channels
Gen Z
Beast Industries

Role summary

Step is seeking an entrepreneurial marketing leader to build and manage its product marketing and lifecycle marketing functions. This role is crucial for overall growth and product strategy, focusing on engaging Gen Z and the broader product ecosystem. The Director will lead go-to-market strategies, manage cross-functional operations with Beast Industries, and drive full-funnel marketing efforts including loyalty and gamification programs. Key responsibilities include customer advocacy through research, influencing product roadmaps, and developing annual/quarterly growth plans. The role involves building and mentoring a product marketing team, emphasizing a player-coach approach with strong analytical and data-driven decision-making skills. Experience in B2C tech/consumer apps and startup environments is preferred.

About Step

Step's mission is to improve the financial future of the next generation. Millions of people use our banking and borrowing products to manage, build, and grow their money. Now that we're part of Beast Industries – the company behind MrBeast – we're poised for a new phase of growth to deliver financial literacy and tools at massive scale.

About the Role

Step is looking for an entrepreneurial marketing leader to develop and lead our product marketing and lifecycle marketing function. This person will be instrumental in our overall growth and product strategy. We are looking for someone who thrives in a fast-paced environment, is an analytical problem-solver, and is excited about the opportunity to engage with Gen Z and the broader product ecosystem at Beast Industries.

In this role, you will:

Lead go-to-market strategy, planning, and launches for the entire portfolio: core banking, credit, rewards, lending, and investing

Own the cross-functional operations between Step and Beast Industries, developing and launching collabs, product integrations, and partnership expansion

Drive strategy and lead a full-funnel lifecycle marketing perspective from top-of-funnel awareness through ongoing engagement and retention

Deliver best-in-class loyalty and gamification programs at scale

Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption

Advocate for our customers through research and discovery work; translate their needs to inform and influence our product roadmaps

Effectively partner with product, design, customer support, engineering, and other company functions while focusing on down-funnel conversion and retention

Oversee and lead the team’s development of annual and quarterly plans to drive growth across the customer lifecycle to generate high-impact and meaningful learnings.

Build, develop, and mentor a product marketing team including lifecycle marketers; lead with a passion for learning and development

You might thrive in this role if you have:

8+ years of experience in marketing; 5+ of those years in product marketing, with a preference for some experience in a startup environment

Product marketing experience working across the funnel in B2C tech and/or a consumer app

Strong preference for a player-coach role, unafraid to roll up your sleeves and get hands-on with campaign development

Experience managing a nascent product marketing/lifecycle marketing team with direct responsibility for owned communication channels

Excellent written communication skills, with an ability to craft a clear and compelling narrative for unique audiences

Analytical and experimental mindset, can use and leverage data and insights to brainstorm ideas, make decisions, and drive growth

Core technologies we use:

Braze

Mixpanel

Looker

Claude

Twillio

Logistics

Location: Remote (US) or San Mateo, CA, with occasional travel for team offsites and key meetings

Reports to: Chief Marketing Officer

Education: Bachelor's degree or an equivalent combination of education, training, and experience

We encourage you to apply even if you don't meet every single qualification. Strong candidates rarely check every box, and we'd rather meet you than miss you.

How we're different

We stand for the side hustlers, the creators, the freelancers, and the investors — people who are not afraid to take on challenges, especially when it comes to their finances. Step is focused on disrupting the banking industry by delivering a differentiated, mobile-first consumer experience, and we operate like the customers we serve: customer obsessed, acting as owners, moving with urgency, and breaking the norm.

Step is a wholly owned subsidiary of Beast Industries, the media and entertainment company founded by Jimmy Donaldson (MrBeast), the most-watched person in the world. Beast Industries spans digital media, consumer products, philanthropy, and new ventures, with an audience reach no consumer company has ever had — and Step is tasked with turning that reach into financial literacy and tools for the next generation at massive scale. With Beast's distribution and brand behind it, Step is positioned to scale significantly over the next 12 months, and joining now means helping shape that trajectory from the inside.

Come work with us!

Step is a remote-first company building banking for the next generation. We offer competitive compensation and stock options, generous medical, dental, vision, and company-paid life insurance, a 401k plan with Safe Harbor company matching, a flexible vacation policy and paid company holidays, 12 weeks paid parental leave with flexible return to work, and a company-provided technology package. If you're looking to join a fast-growing company with a strong mission and vision that puts people first, we want to meet you!

Step is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other status protected by applicable federal, state, or local law.

Step is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and interview process. If you need an accommodation, please let us know at people@step.com and we'll work with you to provide appropriate support.

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