Step Verified

Financial Services, Fintech, Mobile Banking

Lead Visual Designer, Brand and Product

RemoteRemoteFull TimeLeadPosted 2 months agoVisa sponsorship available

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Required skills

visual identity
typography
color
composition
illustration
motion
craft
visual language
brand guidelines
AI

Nice to have

iconography
environmental graphics
video production
creative tooling

Role summary

Step is seeking a Lead Visual Designer to define and evolve its visual identity across all customer touchpoints, including product, marketing, and physical experiences. This role requires a strong understanding of visual craft, brand strategy, and digital design, with the ability to create compelling assets for various channels. The ideal candidate will own and maintain brand guidelines, build scalable visual systems, and leverage AI to enhance creative workflows. This position sits at the intersection of brand, product, and marketing, collaborating closely with cross-functional teams to ensure a cohesive and recognizable brand experience. Experience in consumer fintech and physical product design is a plus.

About Step

Step's mission is to improve the financial future of the next generation. Millions of people use our banking and borrowing products to manage, build, and grow their money. Now that we're part of Beast Industries – the company behind MrBeast – we're poised for a new phase of growth to deliver financial literacy and tools at massive scale.

About the Role

At Step, design is one of our biggest competitive advantages.

We're looking for an experienced Visual Designer to define and evolve how Step looks and feels across every customer touchpoint. From our product and marketing campaigns to physical cards, merchandise, social media, and brand experiences, you'll own the visual identity that makes Step instantly recognizable.

This role sits at the intersection of brand, product, and marketing. You'll work closely with Product Design, Marketing, Engineering, and Leadership to ensure every interaction with Step feels cohesive, intentional, and unmistakably ours.

We're looking for someone who obsesses over typography, color, composition, illustration, motion, and craft. Someone who can zoom out to define the visual language for an entire company, then roll up their sleeves to design the details that bring it to life.

In this role, you will:

Own and evolve Step's visual identity across every customer touchpoint, ensuring a cohesive experience across product, marketing, brand, and physical experiences

Design compelling creative for product launches, lifecycle marketing, social media posts, advertising, web, email, and other customer-facing experiences including mobile-first email templates and assets (graphics, photos, GIFs, modular blocks)

Produce high-impact static and motion assets for paid channels (social, search, display, CTV), following platform best practices. Iterate based on performance data and partner with media buyers to evolve and expand on what's working

Partner closely with Product Design to ensure our visual language is consistently expressed throughout the app and product ecosystem

Define, document, and maintain our brand guidelines, ensuring they evolve alongside the company while remaining easy for teams to understand and use

Build scalable visual systems that enable designers and marketers to create consistent work efficiently without sacrificing creativity

Raise the quality bar across the organization through thoughtful critique, art direction, and mentorship

Explore new visual directions, illustrations, motion, photography, and emerging creative trends that push the Step brand forward

Help define how AI can accelerate creative exploration, production, and content creation while maintaining exceptional design quality

Champion craftsmanship in every detail, from high-level creative direction down to the smallest production asset

You might thrive in this role if you have:

Significant experience designing visual identities, marketing campaigns, and digital experiences for consumer brands

Strong portfolio demonstrating exceptional visual craft across branding, marketing, digital products, and storytelling

Deep understanding of typography, layout, color, composition, illustration, photography, and motion

Experience building and documenting visual identity systems that scale across teams and channels

Strong understanding of how brand and product work together to create a cohesive customer experience

An exceptional eye for detail and an instinct for when something feels "almost right" versus truly polished

Comfortable moving fluidly between high-level creative direction and hands-on execution

Excellent communication skills with the ability to present ideas, explain creative rationale, and collaborate across disciplines.

Uses AI as a creative multiplier—able to rapidly explore concepts, accelerate production, and improve creative workflows without compromising quality or originality

Passionate about building brands people love and experiences people remember

Must have a portfolio featuring examples of visual identity, brand, marketing, and digital design work

Even better if you have:

Experience working on consumer fintech or other highly regulated consumer products

Experience designing physical products such as payment cards, packaging, merchandise, or environmental graphics

Experience with illustration, iconography, or motion design

Experience creating design systems or visual languages that span both product and brand

Experience art directing photography or video production

Experience building AI-assisted creative workflows or internal creative tooling

Logistics

Location: Remote (US) or San Mateo, CA, with occasional travel for team offsites and key meetings

Reports to: Head of Design

Education: Bachelor's degree or an equivalent combination of education, training, and experience

We encourage you to apply even if you don't meet every single qualification. Strong candidates rarely check every box, and we'd rather meet you than miss you.

How we're different

We stand for the side hustlers, the creators, the freelancers, and the investors — people who are not afraid to take on challenges, especially when it comes to their finances. Step is focused on disrupting the banking industry by delivering a differentiated, mobile-first consumer experience, and we operate like the customers we serve: customer obsessed, acting as owners, moving with urgency, and breaking the norm.

Step is a wholly owned subsidiary of Beast Industries, the media and entertainment company founded by Jimmy Donaldson (MrBeast), the most-watched person in the world. Beast Industries spans digital media, consumer products, philanthropy, and new ventures, with an audience reach no consumer company has ever had — and Step is tasked with turning that reach into financial literacy and tools for the next generation at massive scale. With Beast's distribution and brand behind it, Step is positioned to scale significantly over the next 12 months, and joining now means helping shape that trajectory from the inside.

Come work with us!

Step is a remote-first company building banking for the next generation. We offer competitive compensation and stock options, generous medical, dental, vision, and company-paid life insurance, a 401k plan with Safe Harbor company matching, a flexible vacation policy and paid company holidays, 12 weeks paid parental leave with flexible return to work, and a company-provided technology package. If you're looking to join a fast-growing company with a strong mission and vision that puts people first, we want to meet you!

Step is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other status protected by applicable federal, state, or local law.

Step is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and interview process. If you need an accommodation, please let us know at people@step.com and we'll work with you to provide appropriate support.

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