Social Media Lead
Required skills
- Social Media
- Content Creation
- Audience Growth
- Brand Voice
- Community Engagement
- Privacy
- Consumer Tech
- Internet Brand
- International Audiences
- AI Tools
Nice to have
- German
- Dutch
Role summary
Startpage, a privacy-focused search engine, is seeking a Social Media Lead to build and manage its social media presence. This role involves creating compelling content, growing audiences from scratch, defining the brand voice, and engaging with the community. The ideal candidate will have 4+ years of experience running social media for a consumer tech or internet brand, a proven track record in audience building, and comfort with social analytics. Fluency in AI tools and strong writing skills are preferred. This is an onsite position in Los Angeles, CA.
Startpage is the privacy-first search engine: real search results, with no tracking or profiling. Our users chose us on purpose, and they have a lot to say. We want someone who sees that as an asset.
We're looking for a hands-on creator and community builder to become the voice of Startpage on social. You'll make content people want to share, grow an audience from the ground up, and make sure the people who talk to us feel heard.
This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066.Key Responsibilities:
Content Creation: Create and publish compelling content that brings privacy to life for a broad audience.
Audience Growth: Build audiences from the ground up and own growth goals across channels.
Brand Voice: Define and own Startpage's voice, adapting it for audiences in different global markets.
Community Engagement: Listen to and respond to our community so people feel heard, especially when they're frustrated.
Feedback Loop: Bring what you hear back to product and support, and close the loop with users.
Cross-Functional Partnership: Work with product, PR and legal on launches and sensitive moments.
Professional Qualifications:
Experience: 4+ years running social for a consumer tech or internet brand.
Audience Building: Proven track record of growing an audience from zero.
Global Perspective: Experience creating for international audiences; German or Dutch is a plus.
AI Fluency: Fluency in modern content and AI tools.
Writing: Clear, concise writing that makes technical ideas simple.
Community Instincts: Customer-facing experience and calm judgment in public conversations.
Analytical Skills: Comfort with social analytics and management tools, and using data to make decisions.
Mission Fit: Genuine interest in online privacy and why people care about it.
Key Performance Indicators (KPI's):
Audience Growth: Follower growth across channels.
Engagement: Engagement rate and reach.
Traffic: Referral traffic from social.
Community Health: Response time and sentiment.
What we have to Offer:
@system1.com email address. System1 will never ask candidates for money, banking information, processing fees, or equipment purchases during any stage of the recruitment process.