Brand Director, REVEAL
Required skills
- brand strategy
- brand positioning
- brand narrative
- go-to-market strategy
- campaign strategy
- customer insight
- market research
- competitive analysis
- brand health metrics
- team leadership
Nice to have
- hunting culture
- outdoor enthusiast
- sporting goods
- DTC
- retail media
- in-store storytelling
Role summary
We are seeking a Brand Director for Reveal, a strategic leader focused on protecting category leadership and driving future growth. This role is responsible for building brand preference through owning Reveal's positioning, narrative, and go-to-market strategy. You will collaborate with Creative, Product, CX, and Performance Marketing teams to ensure the brand promise is consistently delivered and drives business impact. Key responsibilities include developing annual and quarterly brand plans, defining campaign strategies, partnering with creative teams, acting as the voice of the customer, and owning brand health metrics. The ideal candidate has 5+ years of experience in brand management or marketing strategy, a proven track record of growing brands, and experience leading teams in fast-paced environments. Experience in enthusiast categories like hunting is preferred.
Company Overview:
At Tactacam, we are a rapidly growing team of tech innovators, trail-blazers, and outdoor enthusiasts working to engineer the outdoors! We are proud to be a market-leading outdoor camera and technology company, but at our core, we are just a group of people obsessed with the great outdoors. We are far more than a technology company; we are a community that values fresh air as much as fresh ideas. As restless adventurers, we know that the best ideas rarely happen behind a desk, which is why we constantly encourage our team to get outside, use our products, and let the natural world inspire their next big breakthrough.
We also operate as tech trailblazers who are moving fast. With over 500,000+ active customers worldwide and a constantly expanding product line, we are actively pushing the boundaries of what outdoor technology can do. Because "good enough" isn't in our vocabulary, we intentionally foster an environment of ambitious dreamers where every team member is encouraged to aim higher, dream bigger, and drive innovation forward. We believe that your career should be an adventure too, and our rapid growth offers limitless possibilities for career advancement, personal development, and hands-on impact
Job Overview:
We're looking for a Brand Director for Reveal: a strategic brand owner who can protect our category leadership while unlocking the next wave of growth. This role is about building brand preference, not just awareness. You will own Reveal's positioning, narrative and go-to-market clarity, ensuring everything we put into the world, from campaigns and product launches to retail storytelling and partnerships, feels unmistakably Reveal.
You'll partner deeply with our Creative Director to translate strategy into storytelling, with Product and CX to make sure the brand promise is real, and with Performance, Digital, Retail and Partnerships to make sure the brand drives growth. You'll lead a small, talented brand marketing team and help it grow. This is not a passive stewardship role. It's for someone who wants to shape perception, challenge assumptions about how a category leader should behave, and build a brand that delivers real business impact.
While this role can sit virtually, the team has a strong preference for this candidate to sit in Billings, MT.
Responsibilities:
Brand Strategy & Positioning
Creative Partnership
Cross-Functional Leadership
Measurement & Scale
Requirements:
Preferred Qualification:
What Sets You Apart
Why you want to work here
Location Limitations:
Please note at this time, we are not accepting applications from candidates based in Alaska (AK), Connecticut (CT), Delaware (DE), Massachusetts (MA), New Mexico (NM), and South Dakota (SD)
Equal Opportunity Employer:
Tactacam is an equal opportunity employer and does not discriminate against any applicant or employee based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other protected status. We are committed to providing a fair and inclusive work environment for all, and we encourage individuals of all backgrounds to apply for our open positions. If you require reasonable accommodation during the application process, please let us know, and we will be happy to assist.
