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Meta Media Buyer

RemoteRemoteFull TimePosted 18 days agoHidden Gem · Himalayas

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Required skills

Meta media buying
B2B Lead Generation
Meta advertising
direct-response video
performance data
qualified leads
customer acquisition
growth
efficiency
return on ad spend

Nice to have

auto insurance industry

Role summary

Seeking an experienced Meta Media Buyer with a strong background in B2B lead generation, particularly within high-volume consumer industries like insurance or auto. The role focuses on building, scaling, and optimizing Meta ad campaigns for measurable customer acquisition, emphasizing growth, efficiency, and return on ad spend. Responsibilities include developing ad copy, video concepts, and scripts, analyzing performance data, and staying current with Meta ad policies and industry trends. Requires 3+ years of Meta media buying experience in affiliate or lead generation, knowledge of Meta Pixels and CAPI, and strong creative and direct-response skills. Experience in financial services policy within Meta and the auto insurance industry is highly preferred.

About the Role:We’re seeking an experienced Meta Media buyer with B2B Lead Generation experience, a Meta Media Buyer who knows how to build and scale lead generation campaigns, with insurance, auto, or other high-volume consumer industries being a strong plus. You’ll need advanced expertise in Meta advertising and direct-response video, using performance data to generate qualified leads, inbound calls, and measurable customer acquisition.This role is built around growth, efficiency, and return on ad spend. You’ll take ownership of campaigns from initial strategy and creative testing through optimization and scale. You’ll also work closely on the creative side, developing campaign angles, messaging, hooks, headlines, and video concepts or scripts that capture attention and drive action.Core Tasks:• Build, launch, and scale Meta ad campaigns across affiliate insurance offers.• Develop original ad copy, video scripts, and creative concepts for new campaigns and A/B tests.• Collaborate with internal or freelance creators to produce high-converting UGC-style and scripted video ads.• Continuously test hooks, CTAs, and copy variations to improve conversion rates.• Analyze performance data and optimize for KPIs such as CPL, CPA, CVR, ROAS.• Align campaign targeting and lead quality with affiliate partners and call buyers.• Stay ahead of Meta ad policies, competitor trends, and compliance shifts in regulated verticals.• Document learnings, share winning formulas, and help build creative testing frameworks.Must Haves:• 3+ years of Meta media buying experience in affiliate or lead generation.• Must have some experience working within financial services policy in Meta.• Strong knowledge of how Meta pixels and CAPI setup works.• Strong creative and copywriting skills — you can write ad copy and video scripts that drive direct response.• Experience developing and testing video ads from concept to final edit.• Deep understanding of direct-response principles, funnel optimization, and audience targeting.• Self-starter attitude with the ability to thrive in a fast-paced, performance-driven environment.• Strong (C-level) written and verbal English communication skills.• Ability to work full-time CST or EST-aligned hours .Nice to Have:• Hands-on experience in the auto insurance industry strongly preferred.
Originally posted on Himalayas

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Meta Media Buyer

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Required skills

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