Senior CVM and Marketing Analytics (Banking)
Required skills
- CVM
- Marketing Analytics
- Banking
- customer attributes
- segments
- banking use case library
- eligibility
- consent gates
- requirements
- technical/design decisions
Nice to have
- Islamic banking product structures
- customer data platform
- campaign management platform
- specify attributes and segments
Role summary
Seeking a Senior CVM and Marketing Analytics professional with 7+ years of experience in the banking sector. This role involves owning technology and data platform solutions, defining customer attributes and segments, and managing campaign eligibility and measurement. Key responsibilities include translating requirements into scalable solutions, contributing to architecture and quality, and identifying/mitigating operational risks. Requires strong hands-on experience in banking customer marketing, segmentation, cross-sell modeling, SQL, and campaign impact measurement, with a deep understanding of banking commercial drivers and regulatory compliance for marketing eligibility. Preferred qualifications include experience with CDP/campaign platforms and Islamic banking.
- Own and deliver solutions within the scope of the role, from requirements and technical/design decisions through implementation and continuous improvement.
- Work closely with engineering, product, data, design, and business stakeholders to translate requirements into practical, scalable solutions.
- Apply strong engineering and/or domain expertise to build reliable, maintainable, and production-ready capabilities.
- Contribute to architecture, standards, documentation, quality, and technical decision-making appropriate to the role.
- Identify performance, scalability, data quality, usability, reliability, or operational risks and address them proactively.
- Collaborate across teams to ensure solutions integrate effectively with existing systems and platform components.
Requirements
- Experience: 7+ years of relevant professional experience.
- Strong hands-on experience with: Banking customer marketing, customer segmentation, cross sell modelling, campaign eligibility, uplift and incrementality measurement, SQL.
- Banking CVM, customer marketing, or marketing analytics, with campaigns personally designed and measured.
- Strong command of banking commercial drivers: product holding, cross sell ladders, deposit and balance growth, lending and card propensity, new to bank acquisition.
- Owns use cases end to end: cross sell, card activation and usage, balance growth, silent attrition, lifecycle and transaction triggers.
- Knows how marketing eligibility works under regulation: suitability, affordability, credit gating, and what must be auditable afterwards.
- Proves campaign impact with control design and incrementality.
- Banking is a must
- Islamic banking product structures.
- Experience with a customer data platform or campaign management platform.
- Working with engineering teams to specify attributes and segments.
Originally posted on Himalayas
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