Senior Paid Social Specialist
Required skills
- Meta
- TikTok
- paid social campaigns
- campaign trafficking
- audience management
- analytical skills
- reporting
- measurement
Nice to have
- social reporting tools
- creative rotation
- budget pacing
- frequency
- creative fatigue
- bids
Role summary
A financial technology company seeks a Senior Paid Social Specialist for a full-time, partial-year contract role (November-April) to execute and optimize paid social campaigns on Meta and TikTok during the tax season. The role requires hands-on campaign management, budget pacing, audience targeting, performance analysis, and collaboration with media, creative, and analytics teams. Candidates must be based in the Central or Eastern time zones and have 5+ years of experience in paid social campaign management.
A well-established tax preparation and financial technology company is seeking a Senior Paid Social Specialist to provide hands-on campaign execution and optimization during its tax-season marketing cycle. This role partners closely with paid social leadership and the broader media team to manage campaigns across Meta and TikTok, with a strong focus on accurate execution, creative rotation, campaign health, and in-season optimization. This is a full-time, partial-year contract running November through April, requiring candidates based in the Central or Eastern time zones.
Core Responsibilities- Manage hands-on campaign execution across Meta and TikTok, including setup and QA
- Monitor and optimize budget pacing, frequency, creative fatigue, bids, and audiences
- Proactively identify campaign-health issues and optimization opportunities
- Analyze performance data and deliver actionable insights and testing recommendations
- Partner with cross-functional teams on planning, reporting, and measurement
- Support pre-season campaign builds, trafficking, creative planning, and launch readiness
- Maintain daily campaign monitoring, QA, and creative rotation during peak season
- 5+ years managing paid social campaigns, particularly across Meta and TikTok
- Strong understanding of campaign trafficking, QA, and audience management
- Strong analytical skills with the ability to translate data into recommendations
- Experience collaborating with media, creative, analytics, and data teams
- Familiarity with social reporting and measurement tools
- Must be based in the Central or Eastern time zone
- Fully remote, full-time partial-year contract (November through April)
- Competitive compensation based on experience
- Direct collaboration with senior paid social and media leadership
- High-impact seasonal role during peak tax-season marketing cycle
Originally posted on Himalayas
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