Manager, 360 Go-To-Market & Consumer Engagement, Dr. Jart NA

New York, NYOnsiteFull TimeManager / HeadPosted 23 days agoVisa sponsorship available

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Required skills

360-degree go-to-market strategy
brand awareness
consumer engagement
paid media
agency partners
influencer marketing
influencer seeding
content strategies
brand storytelling
content creation

Nice to have

skincare
beauty
FMCG

Role summary

The Marketing Manager, Consumer Engagement, will lead and execute comprehensive 360-degree go-to-market initiatives for Dr. Jart+ in North America. This role focuses on driving brand awareness, acquisition, and consumer engagement through innovative strategies across all channels, including paid media, influencer marketing, content strategy, TikTok Shop, PR, and in-store events. The manager will oversee the A&P budget, analyze campaign performance, and collaborate with cross-functional teams. A Bachelor's degree and 7+ years of marketing experience, ideally in skincare, beauty, or FMCG, are required, along with proven experience in multi-channel campaigns, agency relationships, and budget management.

Long Description

About the Role: The Marketing Manager, Consumer Engagement, will lead and execute the full spectrum of go-to-market initiatives for Dr. Jart+ in North America. This role is pivotal in driving brand awareness, acquisition, consumer interaction, and engagement through innovative marketing strategies across all channels.

Description

Key Responsibilities:

Develop and implement a comprehensive 360-degree go-to-market strategy to elevate brand presence and consumer engagement in North America.
Lead paid media strategy, including briefing centralized interactive media team on campaigns and working with agency partners to optimize business.
Design and oversee influencer marketing programs, including influencer seeding strategies to amplify brand visibility.
Develop content strategies that resonate with target audiences and support brand storytelling across channels. Partner with global to provide feedback on launch campaign content. Lead region-specific content creation and execution in partnership with agency teams.
Lead TikTok Shop brand strategy initiatives in partnership with centralized TTS platform team. Develop and approve partnership strategies, eventing and webinars to drive awareness and sales on the channel.
Manage PR initiatives, including the development of media relations and overseeing agency collaborations.
Own in store event strategy and execution—developing client engagement concepts in partnership with the education and field operations teams to drive awareness and sales conversion in store.
Oversee day-to-day management of the A&P (Advertising & Promotion) budget, ensuring alignment with brand objectives and ROI optimization.
Responsible for monthly financial accounting, tracking spend, analyzing campaign performance, and providing actionable insights.
Collaborate with cross-functional teams including creative, product, and sales to ensure integrated and effective campaigns.
Stay current with industry trends, consumer insights, and competitor activities to inform strategic decisions.

Qualifications

Qualifications:

Bachelor's degree in Marketing, Business, Communications, or related field.
7+ years of experience in marketing, ideally within the skincare, beauty, or FMCG sectors.
Proven experience managing multi-channel marketing campaigns, agency relationships, and budgets.
Strong understanding of digital media, influencer marketing, and PR strategies.
Excellent communication, leadership, and project management skills.
Data-driven mindset with the ability to analyze performance metrics and adapt strategies accordingly.

Ready to apply?

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