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The Eye Institute of West Florida Verified
Healthcare, Ophthalmology, Medical Practice

Practice Liaison

Tampa, FLOnsiteFull TimePosted 22 days ago

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Required skills

  • healthcare industry
  • sales and marketing
  • physician relations
  • CRM
  • Microsoft Excel
  • Microsoft Word
  • Microsoft PowerPoint
  • Microsoft Outlook

Nice to have

  • practice liaison
  • demand generation
  • growth strategy
  • channel execution
  • measurement
  • attribution

Role summary

The Practice Liaison is responsible for implementing a coordinated referral partner marketing plan to drive and grow referrals to EyeCare Partners' services. This role involves regular field visits to physician referral sources, utilizing a CRM system, and resolving patient referral issues. The liaison will analyze data to identify growth opportunities, plan and execute educational events, and collaborate with internal teams on organic growth strategies and special initiatives like advanced technology implant conversions. The position requires a Bachelor's degree or equivalent, 3-5 years of healthcare industry experience, and 3-5 years of sales and marketing experience, with proficiency in Microsoft Office Suite and CRM systems.

Job Title: Practice LiaisonCompany: The Eye Institute of West FloridaLocation: Tampa, FLTravel: Travel around Tampa and surrounding areas will be required.

Perks:

  • Full Benefits Package - Medical, Vision, Dental and Life Insurance
  • 401k + Employer Matching
  • Paid Time Off (PTO) and Paid Holidays
  • Paid Maternity Leave
  • Competitive Base Pay
  • Employee Discounts

    • SUMMARY

    Responsible for implementing a coordinated referral partner marketing plan designed to originate, drive, and grow referrals to EyeCare Partners and its array of eye care services. The Practice Liaison will execute initiatives focused on increasing loyalty and preference to EyeCare Partners doctors among internal and external provider referral sources, accelerating new EyeCare Partners doctor practice growth, and maximizing multidisciplinary operational efficiencies.

    ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Develop, facilitate, and execute a regular cadence of visits and meetings with current and potential physician referral sources (80-90% of time in field)
  • Utilize a customer relationship management (CRM) system to build, develop and maintain current and potential referral sources within the company’s current and future markets
  • Be the initial point of contact for all current and potential referral sources if concerns arise with referred patients
  • Investigate issues and collaborate with others to reach a satisfactory resolution and drive related operational process improvements.
  • Gather and interpret the data and reports necessary to determine priority areas for growing referrals to ECP providers
  • Develop, plan, and execute a regular cadence of educational seminars, grand rounds, dinners, meet and greets between current and potential referral sources for our physicians and team
  • Work with practice leaders, key physicians, and teams to develop, implement, and expand satellite locations
  • Work with practice leaders, doctors, practice teams, and referral partners to educate and drive special initiatives (advanced technology implant (ATIOL) conversions, surgical comanagement, online referral portal adoption)
  • Actively partner with business development director, liaison program manager, Marketing, Division VP, growth team, along with other corporate resources, to co-develop overall organic growth strategies, market analysis, and identify/execute on best practices for organic growth.
  • Be the point of contact for medical, trade and physician organizations within the practice’s current and future markets.
  • Work with practice leader and Liaison Program Manager to develop and maintain internal and external company liaison-related marketing initiatives.
  • Participate in physician recruitment interviews to communicate the liaison role in the building of their practice.
  • Develop, plan, and execute new ECP provider introductions and practice building initiatives.
  • Facilitate co-management relationships with practice doctors, external referral sources, and team members.
  • Other duties as assigned

    • QUALIFICATIONS

  • Prior knowledge of physician relations experience
  • Excellent time management skills
  • A wide degree of creativity and latitude
  • Excellent written and verbal communication skills
  • Excellent project management skills
  • Excellent conflict resolution skills

    • EDUCATION AND/OR EXPERIENCE

  • Minimum Required: Bachelor’s degree or equivalent combination of education and experience
  • Minimum Required: 3-5 years of experience in the healthcare industry and 3- 5 years sales and marketing.

    • LICENSES AND CREDENTIALS

  • Minimum Required: None

    • SYSTEMS AND TECHNOLOGY

  • Proficient in Microsoft Excel, Word, PowerPoint, Outlook
  • Strong experience using a Customer Relationship Management (CRM) system

    • NOTE: Job descriptions are intended to be accurate reflections of those principal job elements essential for making fair pay decisions about jobs. Nothing in this job description restricts management right to assign or reassign duties and responsibilities to this job at any time.

    EyeCare Partners is an equal opportunity/affirmative action employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

    Ready to apply?
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