
Account Manager (Influencer Marketing)
Required skills
- influencer outreach
- contract negotiation
- content approvals
- reporting
- TikTok
- YouTube
- influencer contracts
- rate approvals
- campaign briefs
Nice to have
- agency background
- digital marketing
Role summary
We are seeking an Account Manager to lead influencer marketing campaigns from start to finish. This role involves influencer outreach, contract negotiation, content approvals, and reporting. You will manage a high volume of mid-tier programs independently, planning your own schedule and bringing solutions to your manager. Key responsibilities include end-to-end campaign delivery, building contracts, writing briefs, tracking workbacks and budgets, and assembling campaign reports. You will also own day-to-day client relationships, lead client calls, and provide clear updates. The ideal candidate has 4-5+ years of experience in influencer or digital marketing, proven experience across TikTok, Instagram, and YouTube, and proficiency with influencer management tools and AI tools. Agency background and experience with Google Workspace and project management tools like Asana are preferred. This is a remote-first position.
About the role
- We're looking for an Account Manager to own influencer marketing campaigns end-to-end — from influencer outreach and contract negotiation through content approvals and final reporting. At this level you're the day-to-day engine of your campaigns: mostly independent, running a higher volume of mid-tier programs with a manager available for the trickier calls.
- We don't micromanage. You'll plan your own days, manage your own deadlines, and bring problems to your manager with a proposed solution attached. Over your first 90 days, manager involvement narrows to only the truly complex or high-level matters.
What you'll do
Campaign Ownership
- Lead end-to-end delivery of multi-platform influencer campaigns: outreach, negotiation (with rate approvals), contracting, briefing, content review, and reporting
- Build contracts independently with a working command of basic redlines
- Write campaign briefs that need no more than two rounds of feedback, with research done before you start
- Own creation and daily tracking of workback schedules, client facing influencer trackers and internal budget tracking
- Assemble complete campaign reports and present them, with your manager adding depth on client questions
Client Leadership
- Own day-to-day client relationships and run all standard weekly client calls with a warm, confident presence
- Write clear weekly client updates, prep agendas, and send follow-ups with action items for both client and internal teams
- Recognize when a client's request isn't the best route — buy time gracefully, build a recommendation with your manager, and bring it back to the client
Independence & Problem Solving
- Make a daily to-do list and follow up on outstanding items — no external reminders needed
- Bring your manager problems with solutions attached; troubleshoot with documented processes before escalating
- Flag fires immediately with 'I'm working through this' and a plan — never a surprise
- Spot mid-campaign optimization opportunities and propose solutions
- Ask for help with prioritization before you're overloaded — we do not want silent overtime
Cross-Functional Partnership
- Work directly with Paid Media, Market Insights, Creative, and Client Partner teams to ensure seamless cross-functional collaboration and timely execution
- Proactively manage timelines, dependencies, and deliverables across teams to keep programs on track, ensure the goals outlined in the SOW are met or exceeded, and consistently communicate the latest client, influencer, and campaign updates to all relevant stakeholders
What Success Looks Like
- 80% of your inbox is handled within 24 hours and your clients feel consistently informed and supported
- Your proposed solutions are the right path forward about 60% of the time — and improving
- Manager check-ins shrink steadily over your first 90 days
- Deliverables are 80–85% error-free and briefs and reports clear in two rounds of feedback or fewer
Qualifications
- 4-5+ years of experience in influencer or digital marketing (agency background preferred)
- Proven experience running influencer campaigns end-to-end across TikTok, Instagram, and YouTube
- Comfortable leading standard client calls and owning day-to-day client communication
- Working knowledge of influencer contracts and negotiation fundamentals
- Strong project management: workbacks, budgets, and multiple simultaneous campaigns
- Proficiency with influencer management tools (CreatorIQ, Modash, Upfluence, or equivalent)
- Proficient in AI tools and comfortable applying them daily to streamline research, drafting, and reporting
- Experienced with Google Workspace (Docs, Sheets, Slides), Microsoft Word, and project management tools such as Asana
What We Offer
- Remote-first work environment
- Comprehensive medical, dental, and vision benefits
- Flexible time off with inclusive holiday benefits
- 401(k) matching
- Collaborative, diverse team culture with meaningful professional development
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