Lead, Data Instrumentation & Growth Measurement
Required skills
- data instrumentation
- growth measurement
- data disparity
- enterprise event taxonomy
- incrementality testing
- marketing spend optimization
- performance marketing
- GA4 conversion infrastructure
- Amplitude
- attribution pipelines
Nice to have
- technical product management
- geo-lift experiments
- agency partner management
- Google Marketing Platform
- ad-tech integration
- AI
Role summary
The Weather Company seeks a Lead of Data Instrumentation & Growth Measurement to bridge Product and Marketing. This role focuses on unifying enterprise event taxonomy, managing Server-Driven UI tracking, and optimizing marketing spend through incrementality testing. Responsibilities include configuring Server-Side Tagging, GTM, and GA4, overhauling Amplitude, and building attribution pipelines. The lead will also manage mobile app instrumentation nuances and ensure data observability through automated auditing. Requires 5+ years of experience in data tracking, analytics strategy, or digital ad ops, with expertise in incrementality testing, Server-Side GTM, Meta CAPI, Amplitude, GA4, SQL, and JSON Schema.
About The Weather Company:
The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).AI is part of how we work:Human judgment, expertise, and creativity remain essential and are amplified by AI. We expect everyone in this role to use AI thoughtfully and proactively to accelerate their performance, improve the quality of their work, and explore new possibilities. We are looking for people who are curious, adaptable, and excited to help shape an AI-enabled culture that delivers better outcomes for our customers and our company.
Job brief:
We are seeking a Lead of Data Instrumentation & Growth Measurement to serve as the connective tissue between Product (Web, iOS, Android) and Marketing (Lifecycle, Performance Marketing). In this role, you will eliminate data disparity, establish a unified enterprise event taxonomy, manage Server-Driven UI (SDUI) dynamic tracking schemes, and lead incrementality testing to ensure marketing spend is optimized. You will also oversee performance marketing capabilities, configuring Server-Side Tagging (CAPI), Google Tag Manager (GTM), and a targeted GA4 conversion infrastructure. You will partner with product managers, developers, and specialized agency partners to overhaul our Amplitude environment and build transparent attribution pipelines.
The impact you'll make:
What you've accomplished:
Base Salary: $140,000 - $175,000
The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience, among other factors.
TWCo Benefits/Perks: