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Artificial Intelligence

Director of Brand

San Francisco, CAHybridFull TimeDirector$250,000–$295,000 /yrPosted 1 month ago

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Required skills

  • brand awareness
  • brand consideration
  • brand narrative
  • brand campaign
  • brand messaging
  • brand look & feel
  • brand tracker
  • brand awareness budget
  • brand marketing
  • B2B marketing

Nice to have

  • agency side
  • client side

Role summary

Together AI, an AI-native cloud company experiencing rapid growth, seeks a Director of Brand to lead brand marketing efforts. This role is responsible for building and executing the brand strategy, creating a compelling brand narrative, architecting and executing high-impact campaigns across channels, and ensuring brand consistency. The Director will measure brand awareness and sentiment, manage budgets, and foster a culture of experimentation. This position reports to the head of marketing and offers the opportunity to build the brand marketing function from the ground up within an innovative AI company. The role requires 5+ years of experience in brand and creative leadership, particularly in high-impact B2B marketing campaigns, with a strong ownership mindset and data-driven approach.

About The Role

Together AI is the AI native cloud, which has been built bottoms up to cater to the demand for the new generation of AI applications and agents. The company has seen tremendous growth with 10X growth year on year and has over a million developers.

As we scale the company, we continue to invest heavily in driving brand awareness and consideration. This new role will be the custodian of the Together AI brand. They will lead brand marketing at Together AI, building and executing the strategy to build the brand. The work will include creating a brand narrative, architecting a campaign and executing the campaign across channels to deliver high impact results. This role will report into the head of marketing and will have the opportunity to own and independently build the brand marketing function at one of the most innovative companies at the forefront of AI.

Responsibilities

  • Create the brand narrative, grounded in the vision of the company to provide open, abundant AI and appealing to a technical audience. Collaborate with CEO and other leaders
  • Build brand campaign with messaging, design and channel execution that cuts through the noise
  • Drive consistency of brand messaging and look & feel across marketing assets and channels
  • Lead inhouse and vendor design resources
  • Come up with objective goals on how to measure brand awareness and sentiment, and establish a brand tracker
  • Guide and influence thought leadership content that product marketing builds
  • Own the budget for brand awareness and identify top-performing levers to scale
  • Foster a culture to experimentation to try new ideas that can help us scale further at the right ROI
  • Requirements

  • 5+ years leading brand and creative teams
  • Has seen great by building high impact brand campaigns in B2B marketing
  • Strong ownership mindset and ability to build something from ground up
  • Experience managing budgets for brand campaigns
  • Strong analytical skills with a data-driven approach to decision-making and reporting
  • Preferably worked as brand director across both agency and client side
  • About Together AI

    Together AI, the AI Native Cloud, is purpose-built for AI engineers. AI application developers get high-performance inference that scales reliably, reinforcement learning to create specialized models, and pre-training for fully custom intelligence, all around a marketplace of leading open models that teams can run, adapt, and own. Trusted by Cursor, Decagon, ElevenLabs, Salesforce, and Zoom, Together serves over 400 trillion tokens a month.

    Compensation

    We offer competitive compensation, startup equity, health insurance and other competitive benefits. The US base salary range for this full-time position is: $250-295K + equity + benefits. Our salary ranges are determined by location, level and role. Individual compensation will be determined by experience, skills, and job-related knowledge. This is a hybrid role based in the Bay Area.

    Application Policy

    Please read each role carefully and apply to the position best suited to you. Candidates are limited to 6 applications within a 90-day period, and applications beyond that limit will be automatically rejected. You may apply to additional roles 90 days after your last application.

    Equal Opportunity

    Together AI is an Equal Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and more.

    Please see our privacy policy at https://www.together.ai/privacy

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