Software Engineer, Growth
Required skills
- Growth Engineer
- PLG
- product-led growth
- conversion funnel
- invite flow
- virality
- experimentation
- metrics
- dashboards
- full stack development
Nice to have
- AI
- ML
- product management
- GTM
Role summary
Town is seeking a Growth Engineer to join their AI-powered assistant company. This role focuses on leveraging the product as the primary growth channel, optimizing user acquisition, conversion, and expansion. The Growth Engineer will work on key areas like virality, invite flows, conversion funnels, monetization, and enterprise readiness. This foundational role requires a strong understanding of Product-Led Growth (PLG) mechanics, a passion for metrics and experimentation, and the ability to collaborate cross-functionally. Experience with full-stack development and a drive to ship and iterate quickly are essential. The position is based in San Francisco, CA, with a requirement to work onsite five days a week.
About Town
Town is building the AI coworker for every team. Everyone gets their own Townie, an AI assistant that learns how you work (your voice, judgment, relationships, and priorities) and does real work on your behalf across email, calendar, docs, Slack, and CRM. Townies don't wait to be prompted. They observe, learn, and act. And because every teammate has one, Townies can ask each other questions and hand off work, so the whole team moves faster together.
Four months after our public launch, we became a $1B company. We recently raised a $108M Series B, co-led by Forerunner Ventures and Menlo Ventures, with continued support from Andreessen Horowitz, First Round Capital and angels such as Zach Perret, Soleio Cuervo, Scott Belsky, and more. Our founders, Jean-Denis and Tony, previously led EPD at Plaid and applied AI product at Google.
About the Role
Town is a product-led growth (PLG) company, and the product itself is our best growth channel. We're looking for a Growth Engineer who gets genuine joy out of moving the numbers: pulling people into Town, getting individuals onto teams, getting teams onto paid, and turning teams into enterprise customers.
The skillset overlaps heavily with our Product Engineers — you'll ship real product, fast. The difference is what makes you tick. As a Growth Engineer at Town, you're energized by things like optimizing the invite flow, the conversion funnel, and the dashboard: invites per user, free-to-paid conversion, whether credits are calibrated right, how to make every loop faster, more delightful, and more discoverable.
This is a foundational, high-leverage role. You'll own the systems that turn Town's core product into a self-propelling growth engine — and you'll work hand-in-hand with virtually all teams across the business to do it.
Example projects include...
Virality and the invite flow. Word of mouth is our most powerful growth lever. You'll work on building maximal virality into the product by improving how Town users spread the word. You'll make inviting new users faster, smoother, more delightful, and more discoverable. You'll run experiments around credits and incentives to pull more virality out of the core product.
Conversion and monetization. Revenue is the best indicator of how valuable of a product we're building. You'll focus on the user path from free to paid and from individual to team. Build and watch the dashboards tracking things like invites per user, conversion to paid, credit economics — and run experiments to move them.
Personal-to-team expansion. Design the upgrade flows. Solve problems like ensuring every team lands with at least 3 active members, and make team formation feel effortless.
Enterprise readiness and upsell. Build the foundation that lets us land and expand enterprise accounts: admin controls, admin vs. member-only features, and enterprise SSO integration (a near-term must-have for us).
You might thrive in this role if you...
Are energized by PLG mechanics. You see growth as a positive-sum, product-quality problem and you love digging into the small details that ultimately make big revenue impact.
Love working cross-functionally. GTM & business teams are some of your key stakeholders, and you're energized by go-to-market fundamentals and understanding how what you're building impacts the revenue growth of the business.
Get real joy out of running metrics. You instrument, measure, and obsess over a funnel, and you're happiest when a dashboard moves because of something you shipped.
Are an experiment-driven builder. You ship, measure, and iterate
Have tuned your AI-native coding workflow so you ship dramatically faster.
Are comfortable defining technical direction in ambiguous, fast-moving environments.
Are excited about working in-person in SF, five days a week.
Location
San Francisco, CA — five days a week in-person at our Financial District office (near Montgomery BART stop).
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