Assistant Director of Admissions - TU in Northeastern Maryland (TUNE)

Recruitment, Marketing, & Outreach 

• Manage a recruitment territory, conducting in-person visits to high schools, college fairs, community events, and other related events pertaining to undergraduate student recruitment and enrollment. Conduct both in-person and virtual information sessions for prospective students and families, as well as individual appointments and meetings with students and their supporters. 

• Build and maintain relationships with stakeholders from institutional partners. Serve as the content matter expert on TUNE majors and pathways for students and partners. 

• In collaboration between University Admissions and TUNE staff, develop and execute recruitment goals and strategies to support undergraduate enrollment from Cecil and Harford counties. Collaborate across campuses to align territory management, messaging, and recruitment efforts. 

• Utilize Slate CRM data and knowledge of market trends to inform outreach, engagement, and yield strategies; execute targeted outreach campaigns and analyze data to inform recruitment and yield strategies. Develop a specific territory outreach plan to proactively connect with prospective and enrolling students. 

• Assist with marketing campaigns and personalized outreach via phone, email, text, notes, events, etc. Actively participate in open houses and other TU recruitment/yield events throughout the year. Contribute specifically to TUNE social media platforms and web pages. 

• Provide pre-enrollment advising to prospective students and their supporters, including guidance on admissions requirements, academic preparation, and the various program pathways.

Admissions and Pre-Enrollment Advising 

• Evaluate student applications for admission and scholarship awards to Towson University through a holistic review process. 

• Maintain knowledge of admissions requirements, curriculum pathways, and program transfer (articulation) agreements and ensure alignment between advising guidance and admissions policies. 

• Create and update academic sequence guides based on existing and revised program transfer (articulation) agreements for TUNE majors. 

• Counsel prospective, admitted, and enrolled students on admission and enrollment to TU, both to the TUNE and Towson campuses. Log and track student interactions and advisement appointments in Slate to ensure consistent and accurate messaging and data. Understand admissions policies and requirements and provide information session presentations during campus tours and visits. 

• Serve as a pre-enrollment advisor, providing guidance on degree requirements, course selection, and academic planning for students as they determine if the TUNE or Towson campus is the best fit for their academic goals.

Partnership Development & Community Engagement 

• Serve as a liaison between the Towson and TUNE campuses, between TU and various academic departments, and between TU and community partners in Cecil and Harford counties. 

• In collaboration with the Director for Strategic Partnerships, support the development of community college partnerships to both the TUNE and Towson campuses. 

• Manage the University’s various community college pathway programs, including TUNE’s Owl to Tiger Program with Harford Community College.

• Collaborate with TUNE program coordinators to align recruitment, pre-enrollment advising, and student success efforts. 

• Complete general admissions duties including, but not limited to customer service, application processing, holistic review, on-campus events, special projects, campus committees, and any other duties as assigned to meet the enrollment goals of the university.

The work hours for this position will include evenings and weekends on an occasional basis. Travel in-state is required, with possible limited out-of-state travel.

Required Qualifications:

• Bachelor’s degree.

• Two years of experience working in undergraduate admissions.

• Possess a valid driver’s license and the ability to meet TU’s approved traveler policies.

• Ability to travel domestically, including at times independently and on short notice.

• Effective communication skills, (oral, written, and interpersonal), as well as the ability to present to diverse audiences in various types of venues.

• Demonstrate attention to detail, possess strong organizational and analytical skills, and be comfortable working both independently and in a team environment. 

• Be a team player with a strong work ethic who is both interested in and attentive to cross-cultural communication.

• Supported interest in and attentive to cross-cultural communication, and actively contribute to office welfare in a high-volume, fast-paced environment.

• Familiarity and effective use of technology is critical to the success of this position and the overall operation of the Office of Admissions.

Preferred Qualifications:

• Master’s degree in a related field.

• Knowledge of database and customer relationship management systems (i.e., Slate and Peoplesoft).

• Prior experience within a college admissions office.