Founding Marketer

New York, NYOnsiteFull TimePosted 1 month ago

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Required skills

full-stack marketer
marketing function from scratch
brand
content
lifecycle
demand gen
prioritize
resources
exceptional communicator
persuasive writing

Nice to have

insurance
financial services
regulated industries
SEO
paid social
lifecycle tooling

Role summary

Truvo is seeking a Founding Marketer to build its marketing function from the ground up. This role will define the company's brand, voice, and positioning, own the content strategy across various channels, develop lifecycle marketing programs, and lead demand generation efforts through paid, organic, and partner initiatives. The ideal candidate is a full-stack marketer with 5+ years of experience in high-growth consumer startups (fintech, insurtech, marketplaces), exceptional communication and data literacy skills, and a proven ability to build and lead in ambiguous environments. Experience in insurance or regulated industries is a plus.

Insurance is a $10T market that still runs on phone calls and legacy software. Truvo is building the first autonomous consumer insurance broker with a single goal: enabling Americans to never worry about insurance again.

We work with 50+ (soon 100+) carriers like GEICO, Root and Lemonade to quote, bind, and service policies across auto, home, pet, and more.

Earlier this year we raised our seed from top funds and people like the founders of MongoDB, Wayve, Business Insider, Octopus and Indeed, and are expanding aggressively. We're a small team that works six days a week in-person in Soho, NYC. The hours are flexible (no 996 or anything like that); we care about winning, not performing.

What you might work on

Write the playbook. Nearly all our growth so far has come from two channels, and we haven't marketed to consumers yet. Organic social, UGC, paid, content and lifecycle are yours to build.
Define the brand. Set our voice and positioning across the website, product, ads and every customer touchpoint, and turn insurance into something people actually want to read about.
Measure what works. Attribution, funnels and channel performance. Then put the budget, agencies and freelancers where they earn the most.

How we work

AI-native to the bone. Unlimited token budget. Agents research, draft and analyse alongside you, so a team of one ships like a much bigger one.
Full freedom, full responsibility. You're our first marketing hire. The playbook, the budget and the results are yours.
Build self-improving systems. Find what works and turn it into a machine, not a one-off campaign.

Our company values

Customer obsession. We work directly with everyday Americans as well as the largest insurers in the world.
High integrity and openness. The fundamental quality of a broker is trust.
Work hard, play hard. We take the work seriously but not ourselves.

What you need

Experience building a marketing function from scratch: brand, content, lifecycle and demand gen
5+ years in consumer marketing, ideally at high-growth fintech, insurtech or marketplace startups
Clear, persuasive writing that makes a complicated, regulated product simple and human
Comfort making decisions with numbers, not just instinct
Bonus: insurance or financial services, SEO, paid social or lifecycle tooling

Process

A few short conversations, then an offer. We move fast.

Ready to apply?

You'll be redirected to Truvo's application page.