Principal UX Designer
Role summary
We are seeking a Principal UX Designer focused on Engagement Growth to join our design leadership team. In this role, you will advise senior stakeholders, own program-level design initiatives, and drive the creation and delivery of design solutions for complex viewer engagement problems. You will define strategies to increase user engagement and build stronger creator-community relationships, setting design excellence standards across multiple products. This role involves hands-on research, close collaboration with engineers, and actively mentoring other designers. You will shape the platform's long-term engagement vision, translate user insights into actionable programs, and lead strategic alignment across organizations.
### Who you are
- 10+ years of practical experience in UX design with an emphasis on user and or/fan engagement experiences
- Excellent interaction design and visual craft skills including experience with prototyping mobile experiences and high level of proficiency in Figma
- An Experience Strategy skillset that allows you to map user needs and mental models to UX, IA, and UI design decisions
- Demonstrated experience collaborating closely with other designers, researchers, product managers and engineers
- Excellent storytelling and narrative skills that align cross functional partners and executive teams around design vision and rationale
- Experience guiding and mentoring other designers, giving thoughtful critique that raises the bar for craft and strategic thinking
- Demonstrated empathy for the people using your software or products
- Deep experience with mobile experiences
- Experience with AI workflows
- Experience redefining or modernizing a mature product without disrupting user trust
- Prior work in streaming, entertainment or community-based platforms
- Experience as a content creator or with UGC platforms
- In-depth knowledge of design systems
- B.S. (or M.S./MFA) in Design, Interaction/UX Design or HCI
### What the job involves
- As a Principal UX Designer, Engagement Growth you will be a trusted part of design leadership, advising Director+ level stakeholders
- You will own work at the program level and be a significant contributor to the creation, implementation, and successful delivery of design solutions for significantly complex problems that are focused on Viewer Engagement
- This includes defining the strategy for features that increase the frequency of user engagement and build more durable relationships between creators and their communities
- You will drive cross-organizational design strategies and set the standard for design excellence across multiple products
- You will actively develop and mentor other designers
- Designers at Twitch are involved in development from project conception all the way through execution and iteration
- You will have the opportunity to do hands-on research and collaborate closely with engineers
- If you are a champion for designing for humans and create playful and caring software for your customers, you will flourish on this team
- Shape the long-term vision for how our users engage with our platform, streamers and their communities
- Partner with senior researchers, product managers and data scientists deeply understand our user’s behaviors and needs, business objectives and competitive landscape then translating insights into programs and projects
- Drive the design strategy and execution for complex products and features focused on user engagement
- Lead strategic alignment across organizations, defining and evangelizing frameworks and methodologies (e.g., mental model, engagement models, information architectures) across multiple teams
- Create presentations and prototypes to communicate product designs and vision and present to executive leadership
- Give back to the design community at Twitch by using and improving existing patterns and approaches
- Lead and mentor a small group of designers working in the Engagement space - providing direction, elevating craft, and fostering alignment across workstreams
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