Digital Marketing Manager

Management Level:

87

Work Shift:

1ST SHIFT (United States of America)

The Opportunity

Tyson Foods is seeking a digitally fluent marketer to manage consumer journey, CRM, website content and digital activation initiatives across assigned brands and priorities. This role will convert strategy into detailed plans, coordinate cross-functional execution and use performance insights to improve consumer experiences.

The Digital Marketing Manager will work closely with Brand Marketing, IT, E-commerce, Data & Analytics, Digital Operations and agency partners. This person will own day-to-day workstreams, maintain clear calendars and deliverables, and bring forward competitive, consumer and channel insights that improve execution.

This position will sit full time on-site at our World Headquarters in Springdale, Arkansas.

What You’ll Lead

Consumer Journey & CRM

• Develop journey maps and activation plans for assigned audiences, campaigns and lifecycle moments.
• Manage CRM campaign planning, including audience requirements, briefs, content, approvals, deployment coordination and reporting.
• Partner with analytics teams to monitor acquisition, engagement and retention performance and identify optimization opportunities.
• Support segmentation, personalization and contact-strategy development.

Owned Digital Experiences & Content

• Manage website content roadmaps and updates for assigned brands, ensuring accuracy, relevance, brand consistency and SEO intentionality.
• Coordinate briefs, content development, reviews, publishing and quality assurance with internal and external partners.
• Use site performance, search behavior and competitive analysis to recommend content and user-experience improvements.

Digital Marketing Strategy & Activation

• Build and manage monthly and quarterly digital marketing calendars aligned to demand periods, launches and brand priorities.
• Coordinate integrated activation across CRM, websites, email, social and online advertising.
• Conduct competitive and category analysis, summarize implications and recommend actions.
• Create test-and-learn plans, track results and translate findings into optimization recommendations.
• Use approved AI tools to improve workflow efficiency, develop content variations and support personalization while maintaining brand and review standards.

Project Leadership & Collaboration

• Own project plans, timelines, budgets, dependencies, status updates and stakeholder communications for assigned initiatives.
• Manage agency and partner deliverables, ensuring work is on strategy, on time and ready for activation.
• Provide day-to-day guidance to Associate Manager talent and share best practices across teams.

What You’ll Bring

Education: Bachelor's Degree in Marketing or another business-related field is required. An MBA is preferred.

Experience: 5+ years of experience in digital marketing, CRM, consumer experience, content or a related discipline.

• Experience managing digital campaigns, CRM programs, websites or integrated marketing workstreams.
• Ability to turn consumer, competitive and performance data into clear recommendations.
• Strong project-management skills, including calendar, timeline and cross-functional coordination.
• Working knowledge of audience segmentation, content development, measurement and optimization.
• Clear written, verbal and presentation skills.

Preferred

• Experience in consumer packaged goods, retail or another consumer-focused business.
• Familiarity with Adobe Experience Manager, Adobe Journey Optimizer, Workfront or similar platforms.
• Experience using approved generative AI tools for content versioning, research or workflow support.

Position Specific Requirements:

• Applicants should either upload a resume to their application on Workday OR make sure their Career Profile in Workday is up to date and complete.

• Must reside in the United States to be considered.

• Sponsorship is not available for this position.

Internal Management & Management Support Applicants:

Automatic notification to your current manager will be initiated upon selection for interview. This applies to all candidates who are level 79 or above.

All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.

Relocation Assistance Eligible:

Yes

Referral Payout Eligible:

No

For Professional Management levels, internal applicants should either upload a resume to their application OR complete their application fully showing current and past work experience in the sections provided.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

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