Healthcare, Academic Medical Center, Hospitals & Clinics

Marketing Manager

Gainesville, FLOnsiteFull TimeManager / HeadPosted 1 month agoVisa sponsorship available

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Required skills

marketing automation platforms
Microsoft Office
campaign development
market research
data analysis
healthcare regulations
compliance

Nice to have

healthcare

Role summary

UF Health seeks a strategic Marketing Manager in Gainesville, FL, to lead a team in developing and executing marketing campaigns that enhance hospital visibility and patient engagement. This onsite, Monday-Friday role involves overseeing content creation, distribution, and ensuring message consistency with organizational goals. The manager will collaborate with internal and external partners on community initiatives, analyze market trends, direct digital marketing strategies, and monitor campaign performance for continuous improvement. Responsibilities also include managing budgets, ensuring regulatory compliance, and leading/mentoring the marketing team.

Overview

Are you a strategic marketing leader who thrives on innovation, storytelling, and driving results? Join UF Health and help shape the voice of a nationally recognized healthcare system while making a meaningful impact on the communities we serve.

Location: Gainesville, FL (onsite)

Schedule: Monday - Friday

Leads a team of professionals in developing and executing marketing campaigns to increase hospital visibility and patient engagement. Oversees content creation and distribution across various channels, ensuring messaging consistency aligned with organizational objectives. Collaborates with cross-functional teams and external partners to support community-focused marketing initiatives. Analyzes market trends, directs digital marketing strategies, and monitors campaign effectiveness to promote continuous improvement. Leads and mentors the marketing team to enhance skills and drive results.

Responsibilities

Job Responsibilities:• Leads the development and execution of marketing campaigns to increase hospital visibility and patient engagement.• Oversees content creation and distribution across various channels, ensuring messaging consistency aligned with organizational objectives.• Collaborates with cross-functional teams and external partners to support community-focused marketing initiatives.• Analyzes market trends and directs digital marketing strategies to optimize campaign effectiveness.• Monitors campaign performance and implements continuous improvement measures.• Leads and mentors the marketing team to enhance skills and drive results.• Manages marketing budgets and resource allocation.• Ensures marketing initiatives comply with healthcare regulations and brand guidelines.
Qualifications

Educational Requirement:

B.S. or B.A. in Marketing or related field, and 5 to 7 years or more marketing experience.

Minimum Qualification:

5+ years of marketing experience, preferably in healthcareProficient in marketing automation platforms and Microsoft OfficeStrong skills in campaign development and executionExperience with market research and data analysisKnowledge of healthcare regulations and compliance

Ready to apply?

You'll be redirected to UF Health's application page.