Organic Growth Manager

About the role:

Unison is hiring an Organic Growth Manager to significantly grow traffic, leads, and revenue from organic search plus AI answer engines. You will be Unison’s in-house SEO and AEO lead. You’ll set the strategy, then do the hands-on work across technical, content, off-page, and measurement, owning the full journey from first impression to submitted application.

The role sits on the Marketing team and partners closely with Content, Design, Web Development, Product, Legal, and Compliance. Home equity is a regulated, high-trust (YMYL) category, so accuracy and credibility are central to how you win in search and AI answers.

This is a hybrid position with the requirement of 3 full days in our Omaha, NE office.

Responsibilities:

Strategy and Ownership

Own the organic search and AI visibility strategy, roadmap, and goals, prioritized by expected revenue impact.

Forecast organic performance and tie initiatives to business outcomes leadership can plan around.

Track algorithm updates, SERP feature changes, and shifts in AI search behavior, adjusting the playbook accordingly.

Monitor competitors in home equity for gaps in content, rankings, and AI citations.

Balance search priorities with strong UX and natural-sounding, on-brand content; good user experience is good SEO.

Technical SEO

Run regular technical audits and own the fix list, from writing clear Jira tickets for engineering to resolving issues directly in the CMS (Webflow).

Resolve crawl/indexation issues, including XML sitemaps, robots.txt, crawl traps, server errors, redirect chains, broken internal links, canonicalization, and orphaned pages.

Optimize templates, navigation, and information architecture for crawl efficiency.

Partner with engineering to improve Core Web Vitals and page experience.

Maintain structured data, ensuring key content is accessible to search and AI crawlers.

Safeguard organic performance through site launches, redesigns, and migrations.

Content and On-page

Partner with Content on creating pages that rank, earn the click, and convert.

Run keyword and content gap analysis mapped to the consumer journey, from awareness through submitted application.

Apply E-E-A-T, Google’s Search Quality Rater Guidelines, and information gain principles to every content asset produced.

Identify content decay and decide whether to refresh, consolidate, or redirect.

Optimize content for multiple audiences, including homeowners, financial professionals, analysts, and investors.

Partner with Legal and Compliance to get accurate, compliant content published quickly.

AEO and AI Visibility

Grow Unison’s mentions and citations in AI answer engines such as Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot.

Structure content so it is easy for AI systems to extract, summarize, and cite accurately.

Build entity signals across the web, including knowledge panels, third-party profiles, reviews, and authoritative mentions.

Develop a citation strategy targeting the sources AI engines rely on for home equity topics.

Authority and Off-page

Identify and earn links from quality publications, balancing authority metrics with consumer value: outlets people actually read, trust, and find genuinely useful.

Work with Content and Product to create linkable assets such as calculators, data studies, tools and resources.

Manage link building, digital PR, and AI citation vendors to a clear return on investment.

Partner with PR to turn earned media into links, mentions, and citations.

Run backlink audits and gap analyses, disavowing toxic links when warranted.

Use internal linking to move equity from informational content to the pages that drive revenue.

Conversion and Testing

Own the organic journey past the click, partnering with Design and Web Development to lift landing page conversion.

Design tests across visibility, click-through rate, and conversion, then scale what works.

Measurement and Reporting

Maintain performance tracking, including keyword rankings, segmented by product line, page template, and buyer stage.

Measure AI citation share alongside traditional search metrics.

Leverage BigQuery and the Google Search Console API to find growth opportunities.

Build dashboards in Looker and report results to leadership in plain, jargon-free language.

AI and Automation

Use AI tools, MCPs, and APIs daily to automate repetitive workflows, speeding up analysis.

Build repeatable workflows that let a lean team operate at scale.

About you:

6+ years in SEO or organic growth, including hands-on ownership of a program’s results.

A proven track record of growing organic traffic, leads, and revenue, ideally in financial services or another regulated YMYL category.

Demonstrated experience earning citations in AI answer engines, with examples of what worked.

Deep proficiency with SEO platforms such as Semrush, Ahrefs, and Screaming Frog.

Strong analytics skills in GA4, Google Search Console, and Bing Webmaster Tools.

Working knowledge of HTML, CSS, JavaScript rendering, the DOM, and structured data (schema.org).

SQL skills, including querying BigQuery and working with the Google Search Console API.

Experience building dashboards in Looker or a similar BI tool.

Experience managing external vendors and budgets for link building, digital PR, or content.

A history of using AI tools, MCPs, and APIs to automate SEO workflows.

Nice to have:

Experience with Webflow.

Experience with Mode Analytics.

Experience in home equity, mortgage, or consumer lending.

Experience protecting organic performance through a site redesign or CMS migration.

Familiarity with CRO and A/B testing tools.

We recognize that people come with experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

Why join us?

The Unison team draws on a deep and wide range of talent across several disciplines. Visionaries in investment management, product development, and financial technology are joined by innovative real estate and consumer finance experts creating a unique culture.

Perks of the Unison employee include: competitive salaries, 100% paid medical and dental benefits, generous PTO policy, paid parental leave program, and fantastic downtown SF and Omaha locations, as well as being an integral part of a well-funded market leader with incredible momentum.

About us:Unison is a San Francisco-based company that is pioneering a smarter, better way to own your home. Until now, the only way to finance a home was by taking on debt. Through the Unison Agreement, we help homeowners access their equity flexibly with no monthly payments or interest. We enhance home affordability, reduce debt, and deliver a less risky way for homeowners, investors, and society to think about their most important asset - the home. For additional information, visit www.unison.com or follow us on Facebook, Instagram, LinkedIn, Twitter and YouTube.The last few years have been record breaking for Unison. We expanded our offering to 30 states, surpassed the $5B mark in real estate investments and partnered with over 7K customers through our HomeBuyer and HomeOwner programs. This tremendous growth was recognized by the Deloitte Technology Fast500 awards two years in a row as well as being included in the most recent Forbes Fintech50.Unison provides equal employment opportunity to all individuals regardless of their race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity or expression, pregnancy, or any other characteristic protected by state, federal, or local law.