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Telecommunications, Fiber Optics, Manufacturing

Product Marketing Strategist

Hickory, NCOnsiteFull TimePosted 2 months ago

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Required skills

  • Marketing
  • Business
  • Product Marketing
  • Technical Marketing
  • Marketing Communications
  • Content Strategy
  • Writing
  • Editing
  • Storytelling
  • Complex Technical Concepts

Nice to have

  • Technical Environment
  • Engineering-focused
  • Manufacturing
  • Industrial
  • Telecommunications
  • B2B Environment

Role summary

US Conec is seeking a Product Marketing Strategist to translate complex connectivity solutions into compelling customer-focused messaging. This role collaborates with Product Management and Marketing Communications to drive product awareness and growth. Responsibilities include developing product positioning, creating content for various marketing channels, supporting product launches, conducting market research, and managing trade show participation. The ideal candidate has a Bachelor's degree, 2+ years of experience in product marketing or a related field, exceptional writing and storytelling skills, and strong project management abilities. Experience in technical, manufacturing, or B2B environments is preferred.

US Conec, Ltd.

Engineering Innovation. Precision Plastics. Powering AI.

US Conec, Ltd. is a trusted, global company that prides itself on engineering excellence—creating innovative connectivity solutions that support today’s most important technologies. We foster a friendly, inclusive culture that values teamwork, creativity, and mutual respect. At US Conec, you’ll find real opportunities to grow and make a meaningful impact in a company that genuinely cares about its people and its customers. With competitive compensation, excellent benefits, and a supportive environment, this is a place where you can build your future—whether your interests lie in manufacturing, engineering, operations, or beyond.

Product Marketing Strategist

Overview

US Conec is seeking a Product Marketing Strategist to help shape how our innovative technologies are positioned and communicated across global markets. This role serves as a key link between Product Line Management and Marketing Communications, translating complex technical concepts into compelling customer-focused messaging while collaborating across engineering, sales, creative, digital, and marketing teams to support business growth.

Responsibilities

  • Partner with product managers, engineers, and subject matter experts to develop a deep understanding of products, technologies, applications, customer needs, and market opportunities.
  • Develop differentiated product positioning, value propositions, messaging frameworks, and brand narratives that clearly communicate customer value.
  • Support marketing strategies for new product launches, existing product portfolios, campaigns, and thought leadership initiatives.
  • Create high-quality technical and marketing content for websites, digital campaigns, social media, presentations, videos, advertisements, trade shows, and sales enablement materials.
  • Develop campaign concepts, creative briefs, content plans, and messaging strategies that align with business objectives and customer needs.
  • Collaborate with cross-functional stakeholders to execute coordinated product marketing initiatives across multiple channels.
  • Ensure product messaging and communications remain consistent with US Conec’s brand strategy, market positioning, and technology leadership.
  • Conduct market research, competitive analysis, and industry monitoring to identify trends, opportunities, and messaging gaps.
  • Support planning and prioritization of product demonstrations, exhibits, and displays for trade shows and industry events worldwide.
  • Manage trade show product displays from concept through execution, coordinating internal teams and external vendors to ensure successful event readiness.
  • Lead multiple projects simultaneously while managing timelines, deliverables, stakeholders, and vendor relationships.
  • Support additional marketing and communications initiatives as business needs evolve.

    • Must Haves

  • Bachelor’s degree in Marketing, Communications, Business, Engineering, or a related field.
  • 2–3 years of experience in product marketing, technical marketing, marketing communications, content strategy, or a related discipline.
  • Exceptional writing, editing, and storytelling skills with the ability to simplify complex technical concepts for diverse audiences.
  • Strong understanding of product positioning, value propositions, customer needs, and integrated marketing strategies.
  • Technical aptitude with the ability to collaborate effectively with engineers, product managers, and other technical stakeholders.
  • Strong project management, organizational, and time management skills.
  • Ability to manage multiple priorities and cross-functional initiatives in a fast-paced environment.
  • Proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, Outlook, and Teams.
  • Ability to travel occasionally as business needs require.

    • Nice to Haves

  • Experience working in a technical, engineering-focused, manufacturing, telecommunications, or B2B environment.
  • Experience supporting product launches, integrated marketing campaigns, trade shows, or technical product demonstrations.
  • Familiarity with content management systems (CMS), project management platforms, and ERP systems.
  • Experience conducting competitive intelligence or market research initiatives.
  • Knowledge of fiber optic connectivity, data center infrastructure, or related technology markets.
  • Experience collaborating with external creative agencies, vendors, or event partners.

    • What We Offer

  • Competitive salary with performance-based bonus potential
  • 4 weeks of PTO plus paid holidays
  • Comprehensive medical, dental, and vision coverage
  • 401(k) with employer match
  • A collaborative culture focused on innovation and continuous improvement
  • Opportunities for career growth within a global technology leader

    • US Conec will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.

    Join US Conec today and be part of a team that values each other, promotes innovation and growth, and strives to exceed customer expectations in everything we do.

    US Conec is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status, or any other legally protected characteristics

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