Marketing Manager (QSR)

Role Overview

We are seeking a data-driven, fast-paced Marketing Manager to lead brand growth, customer acquisition, and digital engagement across our Quick Service Restaurant (QSR) locations. You will oversee local store marketing (LSM), Limited-Time Offer (LTO) rollouts, loyalty program adoption, and omnichannel campaigns designed to drive foot traffic, digital orders, and repeat visits.

• LTO & Promotional Rollouts: Plan and execute seasonal menu launches, Limited-Time Offers (LTOs), and combo promotions across in-store POP (Point-of-Purchase) displays, digital menu boards, and drive-thru signage.

• Digital Ordering & Delivery Optimization: Manage promotional calendars and marketing campaigns across first-party mobile apps and third-party delivery marketplaces (DoorDash, Uber Eats, Grubhub) to maximize average order value (AOV) and conversion.

• Loyalty & CRM Marketing: Drive app downloads and customer retention through targeted SMS, email, and push-notification campaigns using CRM and loyalty platforms.

• Social Media & Paid Local Ads: Oversee daily content creation, influencer partnerships, and geo-targeted paid social ads (Instagram, TikTok, Facebook) focused on speed, convenience, and value.

• Local Store Marketing (LSM): Partner with store General Managers to execute community events, grand openings, sampling activations, and neighborhood partnerships.

• Performance Tracking: Analyze POS sales mix, coupon redemption rates, and campaign ROI to optimize marketing spend.

• Experience: Minimum 3 years of marketing experience in QSR, fast-casual dining, or multi-unit food & beverage concepts.

• Languages: Bilingual fluency in English and Spanish (preferred/required depending on market).

• Tech Stack & Platforms:

  • Point of Sale (POS) reporting & digital menu systems (e.g., Toast, Square, NCR Aloha, PAR Brink)

  • Third-party delivery portals & loyalty/CRM platforms (e.g., Punchh, Paytronix, Olo)

  • Social media scheduling/analytics tools & Microsoft Office / Excel

• Core Competencies: Strong project management skills with the ability to juggle fast-turnaround promotions, vendor coordination, and multi-location rollouts.