Marketing Strategist, Commercial
Required skills
- dynamic, high-growth environment
- Commercial businesses
- project management
- organized
- cross functional
- company stakeholders
- self-motivated
- results-oriented
- strategic thinker
- ownership
Nice to have
- finance sector
- B2B space
Role summary
The Marketing Strategist, Commercial will develop and implement comprehensive marketing strategies aligned with business objectives and sales targets. This role involves planning and executing multi-channel marketing initiatives, including digital, print, website content, social media, and email campaigns, while ensuring consistent brand messaging. Responsibilities include monitoring campaign performance, collaborating with design and internal/external teams, managing campaign portfolios, and bringing innovative marketing practices to all activities. The ideal candidate will have a proven track record in dynamic environments, strong knowledge of Commercial businesses, excellent project management and analytical skills, and the ability to work cross-functionally.
- Develop and implement comprehensive marketing strategies that align with business objectives and sales targets.
- Plan and execute multi-channel marketing initiatives, including digital marketing, print media, website content development, social media presence, email marketing campaigns, CRM tools, and more.
- Ensure consistent brand messaging across all platforms and marketing materials.
- Collaborate with design teams to produce high-quality marketing collateral.
- Monitor and analyze campaign performance and adjust strategies as necessary.
- Coordinate with Internal and external teams around initiation and development of strategic marketing campaigns.
- Manage the overall focused portfolio of campaigns and activities to ensure proper prioritization and utilization of appropriate resources.
- Bring innovative thinking and marketing practices to all marketing activities.
- Proven track record of delivering results in a dynamic, high-growth environment.
- Strong knowledge of Commercial businesses.
- Drives toward goals, takes initiative.
- Strong project management skills, highly organized with the ability adapt to changing business needs and ability to manage multiple moving parts.
- Ability to work cross functionally with different teams and company stakeholders.
- Strong communication and collaboration skills.
- Self-motivated and results-oriented.
- Strategic thinker with an ability to learn, contribute, and takes full ownership over Seller Support.
- Experience with advanced analytics and using campaign data and sales data to determine priorities and measure effectiveness.
- Bachelor's degree in Marketing or Business-related discipline and a minimum of 5 years experience in the marketing field developing marketing plans/campaigns and designing interactive applications and networking platforms.
- MBA degree. Experience in marketing within the finance sector and B2B space.
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