Director, Digital Marketing & Web Experience

Set the strategy and roadmap across paid media, website experience, SEO/AEO/GEO, conversion optimization, and digital acquisition.

Connect digital investments directly to business goals, including pipeline, revenue, customer acquisition, and brand growth.

Identify new opportunities across buyer behavior, emerging channels, AI-powered search, personalization, and digital experiences.

Bring together teams, agencies, technology, and data around clear priorities and measurable outcomes.

Own the strategy for Varicent.com as a key demand generation, storytelling, and conversion platform.

Partner closely with our Senior Web Developer to evolve the website experience, UX, navigation, performance, accessibility, and conversion paths.

Use analytics, behavioral insights, A/B testing, and experimentation to continuously improve the buyer journey.

Lead major web initiatives such as redesigns, personalization, CMS improvements, and other digital experience programs.

Lead our paid media strategy across search, social, retargeting, ABM, programmatic, and other digital channels.

Own channel mix, budget allocation, forecasting, and optimization based on performance.

Shape Varicent’s approach to SEO, AEO, and GEO, helping buyers discover us across both traditional and AI-powered search experiences.

Partner with Demand Generation, Product Marketing, and Content to translate campaigns into effective digital experiences.

Define how we measure digital performance across traffic, engagement, conversion, opportunities, pipeline, and ROI.

Partner with Marketing Operations and Revenue Operations to strengthen tracking, attribution, lead flow, and reporting.

Turn performance data into clear recommendations on where to optimize, experiment, and invest.

Build a culture of testing and continuous improvement across channels, audiences, creative, and web experiences.

Lead and develop a Senior Manager of Digital Marketing and Senior Web Developer, alongside our paid media and SEO/AEO/GEO agency partners.

Create clear priorities and operating rhythms that allow the team to move quickly without sacrificing quality.

Own digital marketing and web budgets, agency relationships, tools, and investments.

Serve as a trusted digital strategy partner to the SVP of Marketing and broader Marketing leadership team.

Help shape how the digital and web function evolves as Varicent grows.

12+ years of experience across digital marketing, growth, demand generation, performance marketing, or web strategy.

7+ years of people leadership experience, including leading multidisciplinary teams or managers.

Experience owning digital strategy with measurable responsibility for pipeline, revenue, conversion, and customer acquisition.

Deep knowledge of paid media, SEO/SEM, digital acquisition, web strategy, CRO, analytics, and experimentation.

Experience owning or significantly influencing a B2B website and understanding how UX, content, technology, and conversion work together.

Experience managing meaningful digital budgets and making investment decisions based on performance.

Strong analytical instincts and the ability to turn complex data into clear recommendations.

Experience leading agencies and external partners while maintaining strong internal ownership.

The ability to influence senior stakeholders, navigate competing priorities, and connect digital strategy to broader company goals.

Comfort working in a growth-oriented environment where priorities evolve and leaders are expected to both set direction and help move the work forward.

Familiarity with tools such as HubSpot, Google Ads, GA4, Google Tag Manager, Salesforce, LinkedIn Campaign Manager, ABM platforms, experimentation tools, and modern analytics platforms.

An understanding of how AI is changing digital marketing, content discovery, personalization, and the buyer journey.